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Listeners to Clients | Podcasting Tips, Podcast Strategy, Evergreen Content for Online Coaches & Experts

Listeners to Clients | Podcasting Tips, Podcast Strategy, Evergreen Content for Online Coaches & Experts

Auteur(s): Rosemarie Callender | Podcast Strategist for Coaches and Experts
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Ready to sign clients from your podcast and grow your online business — without chasing big download numbers, hustling on social media or relying on sponsors? If you’re an online coach or expert who’s tired of pouring energy into episodes that don’t deliver ROI, you’re in the right place. I’ll show you how to create evergreen podcast content that keeps bringing in enquiries and sales on repeat — today, six months from now, even a year later. Hosted by Rosemarie Callender — podcast launch strategist, certified podcast growth coach, and creator of the Evergreen Podcast Strategy™ — this show gives you the belief shifts, frameworks, and proven strategies to turn your podcast into your #1 conversion platform. Around here, we don’t chase downloads, stress over algorithms, or buy into the “just stay consistent” advice. Instead, you’ll learn how to: - Design episodes that build instant trust and position you as a thought leader. - Build sales pathways that naturally move listeners into your signature offer. - Leverage visibility so the right people binge your episodes long after they go live. If you’ve ever wondered “Why isn’t my podcast bringing in clients?” “How can I get more listeners without social media?” or “What’s the best way to sell my offers on my podcast?” — this podcast is for you. Hit play on the latest episode and start turning your show from just another content channel into an evergreen asset that fuels your business growth for years to come. 💌 Want weekly evergreen podcasting tips? Subscribe to my free audio series: https://evergreenpodcaststrategy.co.uk/series 🎙️ This podcast does not accept guests.Copyright 2025 Rosemarie Callender | Podcast Strategist for Coaches and Experts Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • The Three Stages of a High-Converting Podcast Funnel (And Where Yours Might Be Leaking) [Ep 9]
    Sep 22 2025

    Your podcast gets a lot of love and your listeners tune in every single week so why isn’t it converting? Because you’re only leveraging it for one part of the sales funnel — awareness. But a high-converting podcast doesn’t just build trust. It works as your entire funnel -intentionally designed to move the right people from discovery all the way to becoming a client.

    In this episode, I’m breaking down the three essential stages of a high-converting podcast funnel and showing you exactly where most coaches and experts unknowingly lose potential clients along the way.

    In this episode, you’ll learn:

    • Why visibility alone isn’t enough and how to attract listeners who are looking for the solution you provide
    • The real reason your episodes might be friend-zoning your audience (and how to fix it)
    • The biggest mistake coaches and experts make when it comes to podcast conversions and what to do instead

    Tune in now to learn how to stop your podcast funnel from leaking and start turning loyal listeners into ready-to-invest clients.

    Ready to take the next step? Apply for a Listeners to Clients Intensive where we'll reposition and relaunch your podcast so it doesn’t just build trust — it converts.

    -

    Episode mentions and links

    • Five Things Your Podcast Actually Needs To Convert [Ep 8]

    📌 Ready for more support?

    Other ways I can help you launch, grow or monetise your podcast:

    Book a Podcast Strategy Exploratory Call

    Book a Podcast Profitability Audit

    Sign up for Binged + Bought - this FREE private podcast takes you behind the scenes of how I help clients turn their podcast into an evergreen sales asset (and their clients’ favourite way to buy) and how you can do it too.

    Subscribe to The Evergreen Shift - a FREE audio series designed to shift how you think about podcasting so your show brings in aligned enquiries and sales on repeat, without paid ads or 1000s of downloads.

    ---------

    Connect with Rosemarie Instagram | Website | Threads

    Enjoyed this episode? Please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. Thank you 🙏🏽

    Voir plus Voir moins
    21 min
  • 5 Things Your Podcast Actually Needs to Convert [Ep 8]
    Sep 15 2025

    What if everything you need to turn listeners into clients is already within your show? In this episode, I’m breaking down the five things your podcast actually needs to turn listeners into clients — and why most of the advice you’ve heard is just noise. If you’ve been wondering whether the problem is your content, your downloads, or your delivery — this episode will give you clarity - fast.

    In this episode, you’ll learn:

    • Why strong content isn’t enough (and what actually moves listeners to action)
    • The 5 core elements every converting podcast needs — and how to spot what’s missing
    • The truth about “bingeable content” and why it doesn’t always lead to buyers
    • What to focus on before trying new platforms, formats, or visibility hacks

    If your podcast is getting lots of love but no leads, this is where it shifts.

    Ready to build a show that sells your offers? Apply for a Listeners to Clients Intensive where we reposition your podcast to attract, qualify, and convert clients. You record - we handle the strategy, the rebrand and the relaunch.

    📌 Ready for more support?

    Other ways I can help you launch, grow or monetise your podcast:

    Book a Podcast Strategy Exploratory Call

    Book a Podcast Profitability Audit

    Sign up for Binged + Bought - this FREE private podcast takes you behind the scenes of how I help clients turn their podcast into an evergreen sales asset (and their clients’ favourite way to buy) and how you can do it too.

    Subscribe to The Evergreen Shift - a FREE audio series designed to shift how you think about podcasting so your show brings in aligned enquiries and sales on repeat, without paid ads or 1000s of downloads.

    ---------

    Connect with Rosemarie Instagram | Website | Threads

    Enjoyed this episode? Please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. Thank you 🙏🏽

    Voir plus Voir moins
    26 min
  • Why Adding Video to Your Podcast Won’t Solve Your Conversion Problem [Ep 7]
    Aug 28 2025

    You’ve been thinking ‘maybe video is the missing piece’. That if you added YouTube to the mix, your podcast would finally start pulling its weight. We’ll hold on friend…Before you spend hours filming the perfect video or spend thousands on fancy production, listen to this episode.

    I’m breaking down why video might not be the magic bullet you think it is and what to focus on instead if you want your podcast to bring in qualified enquiries for your signature offer - without adding more to your plate.

    In this episode, you’ll learn:

    • Why adding video doesn’t automatically lead to more podcast sales (and what does)
    • The real cost of chasing visibility instead of building a podcast strategy
    • What a conversion-focused podcast actually looks and sounds like
    • How to create demand without being on every platform

    If you’re ready to turn your podcast into a sales funnel that works quietly in the background (even when you’re off the mic) apply for the Listeners to Clients Intensive. We’ll reposition, rebrand and relaunch your show so it finally starts doing the heavy lifting in your business.

    📌 Ready for more support?

    Other ways I can help you launch, grow or monetise your podcast:

    Book a Podcast Strategy Exploratory Call

    Book a Podcast Profitability Audit

    Sign up for Binged + Bought - this FREE private podcast takes you behind the scenes of how I help clients turn their podcast into an evergreen sales asset (and their clients’ favourite way to buy) and how you can do it too.

    Subscribe to The Evergreen Shift - a FREE audio series designed to shift how you think about podcasting so your show brings in aligned enquiries and sales on repeat, without paid ads or 1000s of downloads.

    ---------

    Connect with Rosemarie Instagram | Website | Threads

    Enjoyed this episode? Please support the show by leaving a review on Apple Podcasts. Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the absolute world to me. Thank you 🙏🏽

    Voir plus Voir moins
    14 min
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