In our penultimate episode of the year, annual podcast guest and friend Trent Guyer returns to talk about all our favorite topics: AI, e-commerce, and small teams doing big things. Being the Christmas season, of course gifts are exchanged and toasts are made—but the real present is having Trent in the studio with us to chat marketing.

Among the gems dropped this episode:

• “Data makes you fast, your gut keeps you right.”
• 69% of B2B businesses cite bad data as their biggest barrier to fully leveraging AI.
• 89% of B2B customers plan to use AI tools to purchase products next year, compared to 34% of B2C customers.
• “Don’t ever give a customer a reason to regret after the fact doing business with you.”
• And more!

So grab some eggnog and your favorite blanket, and join us as we have another epic discussion with the VP of Marketing and Digital Strategy at Grasshopper Mowers, Trent Guyer.

Next week: Sam and Roop wrap 2025, Spotify-style!

—Trent, Sam, Roop, Claudia, and Chelsea

Tell us what you think!

Only three episodes left for 2025, and as we head toward the end of the year, Sam and Roop chat about something that may at first seem like a major problem (but is really just another opportunity to get your content in front of your customers) ... zero-click search.

What is it? Zero-click is when someone searches on Google (or another engine) and gets what they need right on the results page (shopping results, sports scores, answers to their question, etc.), so they don’t click through to any websites. Around 60% of all searches result in zero-click as of today, with that number as high as 77% on mobile. And as AI continues to embed itself in search culture, that number will likely only grow.

Bad news, right? Nope! Listen in as the gang covers this shifting behavior in search and how your website and its content are actually more important than ever.

And next week: Trent Guyer is back for Trent-a-palooza!

See you soon.

—Sam, Roop, Claudia and Chelsea

Tell us what you think!

It’s a short but sweet episode of Little Talks this week as Sam and Roop reflect on the year and all they’re thankful for.

It’s a short but sweet write up, too! : )

Have a great holiday weekend and we’ll see you next week.

— Sam, Roop, Chelsea and Claudia

Tell us what you think!