Most people think “personal brand” is just colors and logos, but Jason Willis-Lee shows us it’s really about language, clarity, and positioning that makes people choose you.In this conversation, Jason Willis‑Lee dives into why words matter more than visuals alone, how you can build a stronger brand voice that attracts ideal clients, and how to stop waiting for work to show up and start creating strategic visibility instead. Entrepreneurial TranslatorIn this interview we cover:• What personal branding actually means and why most people miss the mark• How language, messaging, and clarity build trust and authority fast• Strategies for attracting direct clients without chasing every opportunity• The BRIDGE framework for sustainable business growth and visibility• How to speak to your audience in a way that feels human, not canned Entrepreneurial TranslatorWhether you’re a solopreneur, professional service provider, creator, or business owner, this conversation will give you fresh perspective on how to use your words to win clients and grow with confidence.👉 Connect with Jason on LinkedIn: https://www.linkedin.com/in/entrepreneurialtranslator/👇 Here are the websites to get more information: https://jasonwillislee.com/?lang=enhttps://entrepreneurialtranslator.com/why-jason/And for more information about how to grow your business with warm marketing, visit www.LiveLocalWarmMarketing.com