Elizabeth sits down with Gail Becker, the founder of Caulipower, for a fun and inspiring conversation about what led her to take the leap from corporate comms to cauliflower-based innovation. Gail shares the convergence of three life-altering moments, her father’s passing, her son’s celiac diagnosis, and a growing sense of dissatisfaction in her career, that pushed her toward entrepreneurship, despite having no food industry experience. Together, they talk about the magic and mayhem of the early Caulipower days, navigating massive growth, building a team, defining your personal success, and staying true to your “why.”

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Say Hi To Elizabeth and Purely Elizabeth:

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Mentioned: DEVOCIÓN | Gen See Beauty

Gail: CAULIPOWER | @caulipower

Connie Zack is the Co-Founder and CEO of Sunlighten, a company rooted in the healing power of infrared light. What started as a personal journey, supporting her brother through chronic fatigue, vertigo, and fibromyalgia, turned into a life mission to make infrared saunas more accessible, effective, and science-backed. In her conversation with Elizabeth, Connie shares how she left a career at Procter & Gamble’s pharmaceutical division to launch Sunlighten with her husband, building a company focused on helping people feel better, heal faster, and live fuller lives. Connie opens up about the early challenges, the technology that sets Sunlighten apart, and how infrared heat can be a game changer when it comes to energy, healing, and personal wellness.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

Website | Instagram

Mentioned: The Let Them Theory

Connie: Sunlighten | LinkedIn

Alex Taylor is the co-founder of Perelel, the first and only OB/GYN-founded vitamin company offering clinically-backed nutrition for every stage of a woman’s hormonal life. Under her leadership, Perelel—backed by Unilever Ventures—has rapidly scaled, redefining the women’s health space with its innovative, stage-specific approach. Perelel was named Glossy’s 2024 Wellness Brand of the Year and recognized on Fast Company’s 2024 Brands That Matter list. Today, one Perelel capsule is swallowed every second in America.

A visionary brand builder, Alex previously served as President and Executive Editor-in-Chief at Clique Media Group (Who What Wear, Byrdie, MyDomaine), where she led the company through its strongest period of growth and global expansion. Earlier in her career, she held roles at Vogue, L’Oréal, Google, and Free People, and was named to the Forbes 30 Under 30 list.

In this conversation, Alex joins Elizabeth to talk about how a personal health crisis became the spark for creating clinically-backed supplements designed for every hormonal stage. She gets candid about the year-long journey to a diagnosis, why “no job is worth your health,” and the boundaries that keep her balanced as a founder and mom. You’ll also hear about her daily mindfulness practice, the doctor panel shaping Perelel’s formulas, and the Bruce Lee quote that inspires her team to “be like water.”

Special Discount: If you’d like to try Perelel, use code LIVEPURELY for 20% off at perelelhealth.com.