In the competitive world of lawn care and landscaping, marketing can be the game-changer between a struggling company and a thriving one. Aiden Silvers, founder of Green Marketing and coach with the Seven Figure Agency, has built a powerhouse niche agency that's helping lawn and landscape business owners across the country achieve scalable growth. Drawing from a recent in-depth conversation on the Local SEO Tactics podcast, we're sharing key insights from Aiden that lawn care and landscaping pros can use to grow smarter, avoid burnout, and actually enjoy the process.

What You'll Learn

• Why niching down in your marketing (and operations) creates unbeatable results for your business
• How to prepare your landscaping company to actually handle rapid growth
• The truth about using AI in local SEO and how to do it without hurting your rankings

Tune into the full episode with Aiden Silvers and Robert Brennan to hear how Green Marketing is transforming landscaping companies across the country with insights you can apply today.

In this how-to episode of Local SEO Tactics, Bob Brennan and TJ Elder break down how to use Local Dominator, the GBP Audit tool changing the game for local SEO professionals. They walk through setup, keyword tracking, interpreting scan results, and show how to leverage its built-in features to outperform your competition. You'll also get an inside look at how Local Dominator stacks up against competitors like BrightLocal, including exclusive features such as scheduling Google Business Profile posts, responding to reviews, and saving money through introductory offers. Whether you're managing a single location or dozens of clients, this episode gives you the roadmap to make smarter decisions, track rankings more effectively, and fully harness the power of Local Dominator.

What You'll Learn

• How to set up Local Dominator and start tracking your keywords instantly
• Tips for reading and interpreting scan results to guide your SEO strategy
• Key differences between Local Dominator and BrightLocal (and why it matters)

Visit LocalDominator.io to learn more or scan the QR code in the episode to start. You can also grab a free instant Google Business Profile audit at LocalSEOTactics.com/free-gmb-audit today!

How Eldar Cohen Scaled from Hands-On Labor to a Seven-Figure SEO Business—And Created One of the Most Powerful Local SEO Tools Available

In this inspiring episode of Local SEO Tactics, Bob Brennan sits down with Eldar Cohen, founder of Local Dominator and Local Wiz, to discuss his incredible journey from being a garage door technician to building a multi-seven-figure digital marketing empire. Eldar shares the real-world grit, failures, and breakthroughs that shaped his rise in the SEO industry and how his AI-enhanced rank tracking tool, Local Dominator, is helping agencies and local businesses win in the ever-evolving search landscape.

What You'll Learn

• How Eldar transitioned from garage door repair to dominating local search markets
• Why branding is the first SEO step and how leverage fuels business scalability
• Eldar's take on the future of search, the role of LLMs, and why SEO is not dead, it's just evolving

Ready to take your local SEO to the next level? Scan the QR code in the episode or visit LocalDominator.io to learn more about how you track rankings across Google Maps or go to localseotactics.com/free-gmb-audit/ for a free instant Google Business Profile Audit today!

https://www.localseotactics.com/eldar-cohen-local-dominator-seo-journey/

Are you future proofing your Google Business Profile for AI? In Part Two of Bob's interview with Brad Wetherall, former Google Director and CEO of the GBP Experts, we explore how AI is transforming local SEO. With over a decade at Google, Brad shares behind-the-scenes insights on how your business listing impacts both traditional search and Google's AI-driven results like AI Overviews. Learn what actions you need to take now to stay competitive in the evolving local search landscape.

What You'll Learn

• How Google's AI uses GBP data to surface local businesses in AI Overviews and Search
• The 5 must-do GBP optimizations to boost ranking and AI visibility
• Why review volume and recency matter more than ever and how to outpace competitors

Want to know how your Google Business Profile stacks up? Get a free GBP audit at LocalSEOTactics.com and discover what's holding you back in local search and AI rankings.

https://www.localseotactics.com/how-ai-is-changing-google-business-profiles-gbp-expert-insights-from-former-google-director-brad-wetherall

Check out Brad here:

💻 https://www.thegbpexperts.com/

💻 https://www.esquiredigital.com/

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https://www.intrycks.com/

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In this episode, ex-Google Director Brad Wetherall breaks down AI Overviews, zero-click searches, and what these changes mean for marketers, businesses, and the future of digital strategy.

https://www.localseotactics.com/ex-google-director-reveals-the-future-of-search-ai-overviews-zero-click-and-whats-coming-next/

GBP Experts: https://www.thegbpexperts.com/

The search landscape is shifting from SEO to AEO as AI-driven tools like ChatGPT, Perplexity, and Google Gemini reshape how users find information. In this episode of Local SEO Tactics, Kasim Aslam shares groundbreaking data on how LLMs rank and cite sources, why schema markup now matters more than backlinks, and how small businesses can build authority in this new era of search.

What You'll Learn

• Why Answer Engine Optimization (AEO) is not the same as SEO
• How schema markup and Reddit content influence AI-driven results
• What local businesses must do now to build authority in AI search engines

Get a free copy of Kasim's AEO Blueprint at AEO.co, and subscribe to Local SEO Tactics to stay ahead in the rapidly changing world of digital marketing.

https://www.localseotactics.com/kasim-aslam-reveals-how-to-rank-in-ai-the-truth-about-aeo-and-llm/

Are you working harder than ever in your business but not seeing the growth you want? You are not alone. In this episode of Local SEO Tactics, Bob Brennan sits down with Kasim Aslam, serial entrepreneur and author of Hire. Kasim reveals why the smartest way to scale your small business is not by doing more, but by finding and empowering the right people. Discover how hiring global talent can transform your business, free up your time, and unlock new growth opportunities.

What You'll Learn

• Why entrepreneurs should stop trying to do everything themselves
• How global hiring can provide access to top talent at affordable rates
• Kasim's proven seven-step process for hiring and delegating effectively

Download Kasim's free book and hiring resources at Kasim.me, and subscribe to Local SEO Tactics for more expert strategies to grow your business.

https://www.localseotactics.com/kasim-aslams-1-growth-hack-for-small-businesses-hiring-global-talent/

Discover actionable strategies for improving your local SEO through competitor analysis and Google Business Profile optimization. This episode explores how to use tools like Lead Snap and GMB Everywhere to uncover what top-ranking businesses are doing right, align your website and GBP categories for better visibility, and build a content strategy that fills ranking gaps in your market. Plus, learn how to boost local authority with backlinks, industry engagement, and AI-friendly content tactics that drive real-world results.

What You'll Learn

• How to identify what's working for top competitors in your local market using Lead Snap and GMB Everywhere
• Why aligning your GBP categories with website content is crucial for rankings
• Ways to create blog and service content that targets local ranking gaps and improves calls and traffic

Want to beat your local competitors on Google Maps? Start by analyzing what they're doing and then do it better. Get expert help building your GBP and content strategy by reaching out for a free local SEO consultation.

https://www.localseotactics.com/tools-for-competitor-analysis-gbp-content-strategy