The Big 12 Conference has been nothing short of a whirlwind over the past week, marked by a major championship, postseason selection drama, and a groundbreaking business announcement that reinforces its "New Look" identity.

1. Championship and CFP Breakthrough

The week started with the Big 12 Championship Game where Texas Tech defeated BYU in a commanding fashion (34-7). This victory propelled the Red Raiders to a 12-1 record, securing the Big 12's automatic bid to the expanded College Football Playoff. The subsequent CFP rankings confirmed Texas Tech as the No. 4 seed, earning them a crucial first-round bye straight to the Orange Bowl Quarterfinal—a massive statement for the restructured league.

2. Bowl and Political Fallout

While the Big 12 celebrated Tech's CFP inclusion and the bowl selections for seven other teams, drama erupted over the bubble. Commissioner Brett Yormark publicly backed the CFP committee's decision, despite BYU's exclusion, and notably criticized Notre Dame's Athletic Director for his "egregious" outrage over the Irish being left out. This positioned the Big 12 as a stable, unified partner in the new CFP ecosystem, contrasting sharply with the ACC's turmoil. Adding to the controversy, the conference levied $500,000 fines on Iowa State and Kansas State for opting to skip bowl games, underscoring the conference's commitment to fulfilling its postseason obligations.

3. NFL Partnership Announcement

Perhaps the most significant long-term news was the conference's announcement of a strategic partnership with the NFL. This collaboration aims to align the two organizations on everything from officiating development and emerging technology to global growth initiatives. This unprecedented move further showcases the Big 12's innovative, business-forward approach under Yormark, establishing a distinct brand identity separate from the traditionalist SEC/Big Ten dynamic.

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Big 12 heavyweights BYU and Texas Tech shake up the championship picture as powerhouse coach Kalani Sitake nearly exits for Penn State, triggering a wild flurry of NIL deals and university power plays. Is the Big 12’s new financial arms race redefining the path to playoff success, or will legacy programs like Baylor and Kansas State be left behind? The roundtable debates elite coaching moves, jaw-dropping staff salaries, and the explosive influence of boosters and collectives across the conference.

Locked On’s squad of insiders spotlights BYU’s dramatic retention saga, Texas Tech’s bold investments, and why schools like Colorado are facing multimillion-dollar deficits. The hosts question playoff selection criteria, analyze rivalry scheduling strategies, and ask whether the Big 12 committee made the right call in pitting BYU against Texas Tech. Can innovative fundraising and NIL strategies thrust these programs into national contention, or will conference politics hold them back?

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TCU Horned Frogs aim to end their season on a high note, but can Scott Satterfield and the Cincinnati Bearcats avoid spiraling into yet another late-season slump? Darian Gray and Jeff Carr spotlight TCU’s momentum after a critical win and Cincinnati’s struggle to break their losing streak and regain consistency. Discussion targets Brendan Sorsby’s vulnerability under blitzes, Joe Royer’s diminished impact in the passing game, and Jake Golday’s standout performances as a tackling machine.

Key topics include offensive line woes for the Bearcats, the importance of pressure on Sorsby, and matchups to watch like Golday vs. TCU’s Caleb Elarms-Orr. Hot seat talk for Satterfield and the shifting expectations of Cincinnati fans set the stage for a crucial Big 12 showdown. Will TCU’s defense close out another victory, or can the Bearcats rediscover their swagger in time for bowl season?

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