Big 12 Media Days serve as a pivotal platform for Iowa State University's football program, offering a unique opportunity for both its athletes and Head Coach Matt Campbell to address the most pressing questions surrounding the team. In the pre-season, speculation runs rampant, and fans, analysts, and rivals alike are eager for insights into the team's readiness, strategy, and overall outlook.

For the Iowa State athletes chosen to represent their team, Media Days provide invaluable experience in public speaking and handling media scrutiny. It's a chance for them to articulate the team's goals, discuss their individual progress, and convey the collective spirit and determination within the locker room. This direct interaction helps shape narratives and build anticipation, allowing players to set the tone for the upcoming season.

Coach Matt Campbell, a respected figure in college football, leverages this event to directly communicate his vision and address any lingering uncertainties. Whether it's discussing roster changes, injury updates, or strategic adjustments, Campbell's presence at Media Days is crucial for transparency and managing expectations. He can offer clarity on depth charts, highlight emerging talent, and reaffirm the program's foundational principles. Ultimately, Big 12 Media Days act as a vital forum for Iowa State to control its narrative, build excitement, and answer the critical questions that define their journey into the new season.

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The recent preseason ranking by the Locked On Podcast Network, placing Iowa State as the 5th best football team in the Big 12, might initially sting for some fans. After years of battling for respect, a mid-conference ranking could be perceived as a slight, a reminder that the Cyclones aren't yet universally seen as an elite program. However, a deeper look reveals this ranking to be a significant compliment and a testament to the program's remarkable ascent.

For decades, Iowa State was often an afterthought in Big 12 football, frequently projected near the bottom. To now be consistently placed in the top half, even at number five, signals a profound shift in perception. It means that the consistent success under Coach Matt Campbell, the development of NFL-caliber talent, and the team's ability to compete for conference championships are no longer flukes but expected norms.

Being ranked 5th isn't a dig; it's an acknowledgment of sustained relevance. It implies that while there might be a few teams currently seen as slightly ahead, Iowa State is firmly in the conversation for conference contention. This ranking suggests the Cyclones are no longer merely "punching above their weight" but are legitimately viewed as a top-tier program capable of challenging for the Big 12 crown. It's a clear indicator that Iowa State has arrived as a respected force in the conference.

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Gametime
Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply.

Monarch Money
Take control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at www.monarchmoney.com/lockedoncollege for 50% off your first year.

FanDuel
Right now, new customers can get ONE HUNDRED FIFTY DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA.

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Big 12 shakeup: BYU QB Jake Retzlaff exits, Texas State joins PAC-12. Is college football's landscape shifting dramatically?

Host Drake Toll and the squad analyze Retzlaff's departure from BYU Football and its impact on the Cougars' upcoming season. The team dissects Texas State's surprising move to the PAC-12, exploring potential recruiting battles and conference realignment strategies. Discussions cover Sacramento State's aggressive push into college football prominence and the evolving dynamics of TV revenue in the sport. Jake Hatch offers insider perspectives on BYU's quarterback situation.

Tune in for expert analysis on how these moves could reshape the future of Big 12 Football and beyond.