Oklahoma State Cowboy Culture has carried Mike Gundy and the Cowboys for well over a decade, then things changed and it needed a face lift during this offseason, we thought we got it.... then we lost our way for the 1st few games of 2023. The players decided to buy into on another level and Mike Gundy & staff followed suit. Saturday vs BYU is either proof of the new culture or proof that it still needs some work. Top 5 matchups featuring Kendal Daniels & Eddie Heckard. PLUS CFP Top 20 & 5* Kobie Black nearing commitment soon.

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SAVING HS RECRUITING! Oklahoma State's new head coach has seemingly helped with the package deal phenomenon meanwhile; West Virginia's Rich Rodriguez looks to help revolutionize the new age recruiting game. Eric Morris very well could follow a similar path moving forward if it's massively successful. Brett Yormark piqued the interest, Florida State found it enticing, Utah made it happen with the Big 12 seemingly right on the Utes tail. Oklahoma State basketball is absolutely cruising into Bedlam, West Virginia is off to a promising start as the Big 12 retakes National supremacy.

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The Big 12 Conference has been nothing short of a whirlwind over the past week, marked by a major championship, postseason selection drama, and a groundbreaking business announcement that reinforces its "New Look" identity.

1. Championship and CFP Breakthrough

The week started with the Big 12 Championship Game where Texas Tech defeated BYU in a commanding fashion (34-7). This victory propelled the Red Raiders to a 12-1 record, securing the Big 12's automatic bid to the expanded College Football Playoff. The subsequent CFP rankings confirmed Texas Tech as the No. 4 seed, earning them a crucial first-round bye straight to the Orange Bowl Quarterfinal—a massive statement for the restructured league.

2. Bowl and Political Fallout

While the Big 12 celebrated Tech's CFP inclusion and the bowl selections for seven other teams, drama erupted over the bubble. Commissioner Brett Yormark publicly backed the CFP committee's decision, despite BYU's exclusion, and notably criticized Notre Dame's Athletic Director for his "egregious" outrage over the Irish being left out. This positioned the Big 12 as a stable, unified partner in the new CFP ecosystem, contrasting sharply with the ACC's turmoil. Adding to the controversy, the conference levied $500,000 fines on Iowa State and Kansas State for opting to skip bowl games, underscoring the conference's commitment to fulfilling its postseason obligations.

3. NFL Partnership Announcement

Perhaps the most significant long-term news was the conference's announcement of a strategic partnership with the NFL. This collaboration aims to align the two organizations on everything from officiating development and emerging technology to global growth initiatives. This unprecedented move further showcases the Big 12's innovative, business-forward approach under Yormark, establishing a distinct brand identity separate from the traditionalist SEC/Big Ten dynamic.

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Oklahoma State's new head man Eric Morris has dove into the Eskimo Joe's experience to officially seal the Stillwater family deal! His picture-perfect family might just get so comfortable in Stillwater that the Texas Tech discussion becomes a moot point. Eric Morris is also saying all the right things about Bedlam, recruiting & turning the Cowboys into a contender virtually in year one! David Taylor sends his young guns to take on the Cougar Clash and came home with some more hardware.

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Oklahoma State and Texas Tech have SO much in common that a natural rivalry has always just been assumed. Yet somehow the serious animosity hasn't organically evolved between the 2 pistol packing mascot sideline cousins. Does former Texas Tech Red Raider Eric Morris taking the Oklahoma State finally ignite this game into something wild, or does the friendly nature change the dynamics entirely? Boone Pickens built a cathedral in the heart of Stillwater Oklahoma and now Cody Campbell has helped transform the Big 12 landscape into an arms race for instant CFP viability. Jacob Rodriguez got screwed out of his Heisman New York invitation almost hurts more than BYU also getting completely railroaded by the easily perceived propaganda driven networks who are so heavily invested in the SEC that it's not even viewed as a secret anymore.

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Oklahoma State's New head coach began his Cowboy tenure with a BOOM! The Oklahoma Sooners can't hide behind Mike Gundy's reluctancy to play Bedlam anymore! What a massive way to launch your career roaming the sidelines of Boone Pickens Stadium than trying to bring back the game we all forgot we needed. Coach Clint Bowen may have the opportunity to still be linked with a handful of the 2025 Oklahoma State football staff. BYU getting screwed is more proof that Texas Tech needs to Wreck Shop in the CFP! OU actually got shafted themselves as a former Big 12 school, it's hard to deny the bias against us.

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Oklahoma State's new coach Eric Morris is likely bringing tons of talent with him from North Texas. However, after falling to a very physical Tulane team in the American Conference Title game 34-21 it is very clear that some of this current Cowboy roster are absolutely still needed! Eric Morris has a new contract that seems designed to be more about the team instead of about himself. Markell Samuel joins the outgoing transfer portal meaning that OLine now takes a bigger portion of necessity immediately.

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FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

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