Oklahoma State Cowboy Culture has carried Mike Gundy and the Cowboys for well over a decade, then things changed and it needed a face lift during this offseason, we thought we got it.... then we lost our way for the 1st few games of 2023. The players decided to buy into on another level and Mike Gundy & staff followed suit. Saturday vs BYU is either proof of the new culture or proof that it still needs some work. Top 5 matchups featuring Kendal Daniels & Eddie Heckard. PLUS CFP Top 20 & 5* Kobie Black nearing commitment soon.

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Mike Gundy is the Oklahoma State GOAT. Mike Holder & Boone Pickens may have helped in get there but it's Eric Morris who's already reaping the benefits of instant National respect! His insane success at North Texas followed by his 3 Top 100 players Drew Mestemaker, Caleb Hawkins & Wyatt Young joining him in has raised expectations that wouldn't be possible without Mike Gundy. Colorado's Deion Sanders has put fines in place, and I think Oklahoma State might also do the same! Is Oklahoma State on its way to become a #HockeySchool?

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Kadem | ReverbNation

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Big 12 basketball faces unexpected backlash as ESPN’s Joe Lunardi slashes conference bracketology rankings, raising questions about media bias and the future of NCAA selection. Is the Big 12’s dominance being overlooked in favor of SEC propaganda? The local experts debate Lunardi’s projections, the impact on teams like Kansas, Houston, BYU, and Arizona, and how perception shapes both tournament seeding and recruiting battles. Transfer portal tampering takes center stage as the fallout from Ole Miss targeting Clemson’s Luke Forelli and the Duke-to-Miami Darian Mensah saga spark heated discussions on NIL contracts, buyouts, and conference accountability. From multi-year deals and player retention strategies to coaches pushing boundaries, the hosts break down what’s at stake for roster stability and competitive balance. Is hope the only strategy left for programs outside college football’s elite? Don’t miss this bold critique of college sports politics and Big 12 resilience.

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Thankfully, Washington essentially forced a player back into honoring his NIL contract, then Duke just turns around and poops it all away for all of us not named Miami or Alabama. Can Oklahoma State's Eric Morris avoid these landmines of meaningless contracts after a big season? Does the 2-year contract with Drew Mestemaker really even matter now? Massive shout out to the very few remaining Cowboy Culture crew dudes who decided to run it back in Stillwater. David Taylor has a crazy youth movement coming, that also might be what we are waiting on for bonus points racking up soon in GIA.

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Gametime
Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONfor $20 off your first purchase. Terms and conditions apply.

Mazda
Like our players, we’re driven by the details. Because highlights make the reel. What it takes to get there makes it count.
There’s more to a Mazda. Because there’s more to you.

Turbo Tax
For a limited time, you can have your taxes done by a local TurboTax expert for just $150 — all in, if a TurboTax expert didn’t file for you last year. Just file by February 28. Take taxes off your plate and get back to your life.
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FanDuel
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FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

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Kadem | ReverbNation

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After weeks of hearing "Oklahoma State fans can't expect a bunch of G5 UNT players to be successful in the Big 12" it's safe to say that coach Eric Morris & Co. sent all the haters packing after closing strong with so much P4 talent into Stillwater. Sizing up the 2026 football schedule. Steve Lutz is experiencing some adversity for the first time as the head man in Stillwater while Jacie's Cowgirls got caught slipping against Colorado.

Everydayer Club
If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub

Support Us By Supporting Our Sponsors!

Gametime
Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONfor $20 off your first purchase. Terms and conditions apply.

Mazda
Like our players, we’re driven by the details. Because highlights make the reel. What it takes to get there makes it count.
There’s more to a Mazda. Because there’s more to you.

Turbo Tax
For a limited time, you can have your taxes done by a local TurboTax expert for just $150 — all in, if a TurboTax expert didn’t file for you last year. Just file by February 28. Take taxes off your plate and get back to your life.
Visit https://TurboTax.com/local to book your appointment today.

Rocket Money
Let Rocket Money help you reach your financial goals faster. Join at http://RocketMoney.com/LOCKEDON

FanDuel
If you’re a new customer, bet just $5 and get $200 in Bonus Bets if you win. Make it count — because after the Super Bowl, the season is over. Last call for football on FanDuel, an Official Sportsbook Partner of Super Bowl Sixty.

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

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Kadem | ReverbNation

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Indiana Hoosiers rise from 3-9 to national champions—can a Big 12 team follow in their footsteps? The panel breaks down which Big 12 programs could replicate Indiana’s stunning blueprint, spotlighting Oklahoma State’s donor-fueled rebuild, Texas Tech’s high-profile transfer portal moves, and Utah’s push for conference supremacy under new expectations. Key conversations focus on the transfer portal’s biggest impact players like Brendan Sorsby and DJ Lagway, NIL spending wars, and how fresh coaching tenures and roster-building strategies are resetting the standard for “contender” status. The panel debates whether Texas Tech can finally break through, Oklahoma State’s new identity with North Texas stars, and the ever-rising urgency for Big 12 teams to match SEC and Big Ten powerhouses. Can the conference unseat College Football’s top dogs—or is there more heartbreak ahead?

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Cody Stovall (@ostatead) • Instagram photos and videos

Kadem | ReverbNation

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