We tell young people to work hard and they'll succeed. Yetmillions of talented students are systematically excluded from opportunities because of their background, not their ability. Meanwhile, we cling to outdated education systems that measure the wrong things. Are we wasting an entiregeneration's potential? What would happen if we actually judged people on their capability rather than their circumstances?

👉 Find the full playlist of episodes HERE:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/playlist?list=PLO6l9CNQoSFdYrSofAAHBcTdsnpYk8iYg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Joe Seddon is a British technology entrepreneur and socialinnovator, widely recognised as a leading social entrepreneur in Europe. Born in Leeds and raised in a single-parent family, Joe defied the odds to attend Oxford University—a rare achievement from his constituency. This experience fueled his mission to democratise access to higher education. He founded Zero Gravity in 2018 from his childhood bedroom using his last £200 of student loan. Since then, Zero Gravity has helped over 8,000 students enter top Russell Groupuniversities, including 800+ into Oxbridge, and awarded £1.8 million in scholarships. Joe has been recognised in Forbes 30 Under 30, received the British Empire Medal, and featured in The Sunday Times Young Power List.

Today, expect to learn:

• Why traditional education systems are fundamentally broken for measuring real talent
• How your postcode determines your future more than your potential
• What "contextual performance" means and why it could revolutionise how we judge ability
• Why the "bank of mum and dad" creates an unfair two-tier system
• How AI and technology are changing what skills actually matter
• Why resilience and agency are more important than raw academic achievement
• What systematic barriers prevent talented young people from succeeding
• How to shift from absolute to contextual performance in education and recruitment
• Why we need to modernise education for rapidly changing economic landscapes
• How individual mentorship can break cycles of disadvantage
• And more...

W H A T T O D O N E X T :

GUEST LINKS ~

WEBSITE: https://www.zerogravity.co.uk/

INSTAGRAM: https://www.instagram.com/zerogravity

HOST LINKS ~

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

SUBSTACK:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

SOCIALS:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mainpage.me/seven.jacobs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

SHOW LINKS ~

WEBSITE:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.com/lost-and-searching⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YOUTUBE:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@lostandsearchingpodcast

ALL EPISODES (Spotify):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creators.spotify.com/pod/show/lostandsearching

ALL EPISODES (Apple):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/lost-and-searching/id1771369908⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Sources:

[1] UK StartUp Awards profile of Joe Seddon (2023)

[2] Wikipedia entry on Joe Seddon (2025)

[3] Entrepreneur author bio of Joe Seddon (2024)

[4] Living North interview with Joe Seddon (2024)

Jargon Buster:

- Russell Group: Elite group of 24 research-intensiveuniversities in the UK

- Oxbridge: Oxford and Cambridge universities combined

- Social Mobility: Movement of individuals between socialclasses

- Contextual Performance: Evaluating achievement relative to circumstances rather than fixed metrics

Most of us accept that work should feel like an obligation, something we endure to pay the bills. But what if that's completely backwards? If it wasn't about ping pong tables and free snacks, but psychological safety, meaningful challenges, and the freedom to experiment?

👉 Find the full playlist of episodes HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/playlist?list=PLO6l9CNQoSFdYrSofAAHBcTdsnpYk8iYg

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Naily Makangu is a software engineer turned Fractional CPO and CTO, leveraging her 10+ years at Siemens Industry Software to transform tech teams from founder liabilities into strategic assets. Known as "The Mary Poppins of Startups," she helps companies from FinTech to ClimateTech build platforms that often reduce development costs by over 60%. She serves as Director at Founder Institute London, hosts The Mary Poppins of Startups Show, and bridges technical and business teams to deliver the right product, on time and on budget.

Today, expect to learn:

• How do we transform toxic workplaces into places where people can thrive?
• Why do most workplaces feel like prisons?- What is the "playground affect"?
• How to conduct a life-changing self-reflection practice that Naily does twice yearly to reassess everything.
• Why "quitting mentally" every six months can revolutionize your relationship with work and life.
• How personality profiling can rebuild broken teams when done right (and destroy them when done wrong).
• Why vulnerability is actually a superpower for leaders, not a weakness.
• How to create psychological safety in teams so people can take risks and innovate without fear.
• Why startups can't compete on features anymore in the age of AI, and what they should focus on instead.
• How to launch with a "kebab" approach—one core feature that solves a real problem perfectly.
• The neuroscience behind why we stay stuck in negative patterns and how small experiments can reprogram our brains.
• Why the future belongs to companies that solve human problems, not just technical ones.

W H A T T O D O N E X T :

GUEST LINKS ~

WEBSITE: https://athenaleaders.com

LINKEDIN: https://linkedin.com/in/nailymakangu

YOUTUBE: https://youtube.com/@athenaleaders

INSTAGRAM: https://instagram.com/nailymak

HOST LINKS ~

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

SUBSTACK: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

SOCIALS: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.com/links

SHOW LINKS ~

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.com/lost-and-searching

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@lostandsearchingpodcast

ALL EPISODES (Spotify): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creators.spotify.com/pod/show/lostandsearching

ALL EPISODES (Apple): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/lost-and-searching/id1771369908⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

JARGON BUSTER:

● Fractional Executive: Part-time senior leadership role across multiple organizations

● Psychological Safety: Team environment where people feel safe to take risks and voice opinions

● Playground Effect: Work culture where employees feel empowered, creative, and engaged

● Retrospectives/Prospectives: Agile practices for reflecting on past work and planning improvements

● NLP: Neuro-Linguistic Programming - techniques for changing thought and behaviour patterns

In this snippet, Ando Eniwumide, CEO of Happening, explores the deep-seated fears that prevent individuals from stepping into their full potential. He distinguishes between the fear of potential and the fear of the demanding process required for success. Ando shares personal insights on abandoning pride, embracing "failing forward," and the real-world consequences and sacrifices, like selling houses, that come with an entrepreneurial journey. The discussion also delves into the psychological aspects of perceived versus physical reality, the profound impact of having supportive partners and networks that reinforce ambition, and the power of proximity in unlocking one's thinking.

Watch the full episode here: https://www.youtube.com/watch?v=nayOanNs6NI&t=2s

We're told to follow our dreams and "be authentic," but most of us live lives that contradict our deepest values. We work for companies we don't believe in, consume things that don't align with our principles, and wonder why we feel disconnected. So what does authentic living actually look like? How do we bridge the gap between who we are and how we show up in the world?

👉 Find the full playlist of episodes HERE: https://www.youtube.com/playlist?list=PLO6l9CNQoSFdYrSofAAHBcTdsnpYk8iYg

Johnny J Pawlik is an award-winning communications and branding expert with over 20 years of experience, based in Yorkshire (UK) and Kyoto (Japan). He is the Founder and Managing Director of Mantra Media, an international marketing and branding firm focused on ethical and purpose-driven work. He co-founded the Japanese luxury heritage brand Atelier Japan and has worked with clients including the European Parliament, UKTI, and Tokyo Metropolitan Government. Featured in Forbes as "the Ethical Marketer" and outlets like BBC and Good Morning Britain, his work emphasizes authenticity, cognitive consistency, and aligning actions with personal and organizational values—principles born from his journey from a challenging upbringing on a UK council estate to becoming a purpose-driven entrepreneur.

Today, expect to learn:

• Why most people experience cognitive dissonance between their values and actions
• How authentic living requires deep self-knowledge and trauma awareness
• What cognitive consistency actually means and why it matters for wellbeing
• How cultural intelligence can be developed by experiencing different worldviews
• Why ethical business practices aren't just morally right but strategically smart
• How to build resilience and curiosity as foundational life skills• What it means to create social good through business and purposeful work
• How to navigate the tension between individualism and collectivism in modern life
• And more...

Community Notes:

Cognitive dissonance occurs when our beliefs, values, and actions don't align, creating psychological discomfort. Research shows this misalignment can lead to stress, anxiety, and decision paralysis. Cultural intelligence involves understanding how different societies approach values like individualism versus collectivism, helping us develop more nuanced worldviews. Ethical branding represents a growing movement where companies prioritize purpose alongside profit, responding to consumer demand for authentic, values-driven organizations.

W H A T T O D O N E X T :

GUEST LINKS ~

WEBSITE: https://www.mantrahq.com

LINKEDIN: https://www.linkedin.com/in/johnnypawlik/

INSTAGRAM: https://www.instagram.com/mantra_media_ltd

HOST LINKS ~

WEBSITE: https://sevenjacobs.com

SUBSTACK: https://sevenjacobs.substack.com

SOCIALS: https://sevenjacobs.com/links

SHOW LINKS ~

WEBSITE: https://sevenjacobs.com/podcast

YOUTUBE: https://www.youtube.com/@lostandsearchingpodcast

ALL EPISODES (Spotify): https://creators.spotify.com/pod/show/lostandsearching

ALL EPISODES (Apple): https://podcasts.apple.com/us/podcast/lost-and-searching/id1771369908

Key Terms:

• Cognitive Dissonance: Psychological discomfort from conflicting beliefs and actions

• Cultural Intelligence: Ability to function effectively across different cultural contexts

• Ethical Branding: Marketing approach prioritizing values and social impact alongside profit

• Cognitive Consistency: Alignment between beliefs, values, and behaviours for psychological wellbeing

We're living through a polycrisis—climate change, inequality, migration, polarization—all interconnected and seemingly insurmountable. But what if the solution isn't top-down policy or technological fixes? What if it's about transforming how we see ourselves: from passive consumers to active citizens?

👉 Find the full playlist of episodes HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/playlist?list=PLO6l9CNQoSFdYrSofAAHBcTdsnpYk8iYg ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ruth is a UK-based social innovator and community builder, best known for founding The Canvas Café—a not-for-profit, vegan café and creative venue in Shoreditch, East London (2014–2022). The Canvas became a vital safe space, offering free meals to disadvantaged and homeless locals and hosting up to 60 free community events per month. When the pandemic forced The Canvas's closure, Ruth channelled her commitment into broader grassroots activism. She now serves as Programme Manager for the charity Community Organisers and oversees the growth of the Humanity Project, a bottom-up popular assembly movement. Ruth is also a mother of two young children, and her work remains rooted in the belief that humans are amazing when given the space and opportunity to connect and collaborate.

Today, expect to learn :

• Why we've evolved from subjects to consumers but struggle to become citizens.
• How disconnection breeds fear, division, and the crises we face globally.
• What happens when you create spaces that transform consumers into active community members.
• Why assembly culture and deliberative democracy might be our path forward.
• Why people will want to contribute when given the right environment.
• What it means to build "spaces" that aren't just physical but emotional and conceptual.
• How to overcome the anxiety and fear that keeps us isolated and passive.
• Why small acts of connection can build the "muscle" needed for larger civic engagement.
• How grassroots movements like the Humanity Project are creating bottom-up change.
• What it looks like to participate in popular assemblies and citizen-led democracy.
• Why we need to stop waiting for systems to solve problems and start acting as citizens ourselves.

W H A T T O D O N E X T :

GUEST LINKS ~

WEBSITE: https://thecanvascafe.org

LINKEDIN: https://linkedin.com/in/ruth-canvas-cafe

COMMUNITY ORGANISERS: https://communityorganisers.org.uk

HUMANITY PROJECT: https://humanityproject.uk

HOST LINKS ~

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

SUBSTACK: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

SOCIALS: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mainpage.me/seven.jacobs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

SHOW LINKS ~

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.com/lost-and-searching⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@lostandsearchingpodcast

ALL EPISODES (Spotify): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creators.spotify.com/pod/show/lostandsearching

ALL EPISODES (Apple): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/lost-and-searching/id1771369908⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

SOURCES & JARGON BUSTER:

● Polycrisis: Interconnected global challenges that cannot be addressed in isolation

● Citizens' Assembly: Representative group of citizens convened to deliberate on public issues

● Third Places: Social environments separate from home and work, vital for community building

We tend to confuse empathy with sympathy, and so, fail to develop our EQ. No one wants to admit this though - and so we go around acting with low EQ, low empathy, and therefore, low leadership capability, because leadership is about people, which requires that ability to understand them. Luckily, there's something you can do about it.

Watch the full episode with Rachael here: https://youtu.be/2Ga_RRYV7pA

We're told that having smart ideas is enough to succeed. But why do so many brilliant people with great strategies still fail? What's the missing ingredient that separates those who achieve their goals from those who don't? Could it be that success isn't just about what you know, but how you connect with others and maintain focus on what truly matters?

👉 Find the full playlist of episodes HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/playlist?list=PLO6l9CNQoSFdYrSofAAHBcTdsnpYk8iYg ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Faris Aranki is the Founder and CEO of Shiageto Consulting, bringing over 20 years of experience in helping companies, teams, and individuals sharpen effectiveness through strategic leadership and emotional intelligence. His career began as a school teacher in Latin America and London before transitioning to senior strategy roles in global organizations. He developed a unique success formula: SUCCESS = IQ x EQ x FQ, where IQ represents smart ideas, EQ covers emotional intelligence and human connection, and FQ is his coined term for Focus Quotient - the ability to maintain focus and overcome distractions.

Today, expect to learn why most people fail despite having brilliant ideas and strategies.

• How emotional intelligence determines whether your ideas actually get implemented.
• Why focus is the most underrated skill in achieving success.
• What the multiplicative effect means for your personal and professional growth
• How to identify your true top 3 priorities in life and work
• Why conflict is rooted in ego rather than genuine disagreement.
• How to use gamification to make mundane tasks more engaging and productive.
• Why curiosity and asking "one more question" can transform your relationships.
• How to get honest feedback from trusted friends to improve your self-awareness.
• Why modern city life makes us emotionally closed and isolated.
• How to create unplugged conversations that deepen human connection.
• and more...

Community Notes:

Emotional Intelligence (EQ) research shows strong links between EQ and leadership effectiveness, team cohesion, and business success. Focus Quotient (FQ) addresses the critical need to manage distractions in our age of information overload. Gamification in learning and work has empirical support for improving engagement through dopamine release and motivation. The multiplicative model aligns with modern leadership science showing success requires balancing cognitive skill, emotional connection, and disciplined execution.

W H A T T O D O N E X T :

GUEST LINKS ~

WEBSITE: https://shiageto.com

LINKEDIN: https://linkedin.com/in/farisaranki

INSTAGRAM: https://instagram.com/farisaranki

HOST LINKS ~

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

SUBSTACK: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

SOCIALS: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mainpage.me/seven.jacobs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

SHOW LINKS ~

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.com/lost-and-searching⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@lostandsearchingpodcast

ALL EPISODES (Spotify): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creators.spotify.com/pod/show/lostandsearching

ALL EPISODES (Apple): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/lost-and-searching/id1771369908⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

SOURCES & JARGON BUSTER:

• IQ (Intelligence Quotient): Traditional measure of cognitive ability and smart idea generation
• EQ (Emotional Quotient): Emotional intelligence including empathy, social skills, and ability to connect with others
• FQ (Focus Quotient): Faris' coined term for the ability to maintain focus and overcome distractions
• Gamification: The application of game-design elements in non-game contexts to increase engagement
• Multiplicative Effect: The concept that success factors multiply rather than add, meaning weakness in one area severely impacts overall results

Listen in to this one, where our guest used our host as an example and DEMOLISHES how he uses his story and marketing to build a business 😅

Most founders focus obsessively on perfecting their product, but the most successful ones understand something different: their personal story is their greatest competitive advantage. Yet many struggle to authentically share their journey without feeling like they're bragging or being inauthentic. So how do you transform your founder story into content that genuinely connects and converts?

👉 Find the full playlist of episodes HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/playlist?list=PLO6l9CNQoSFdYrSofAAHBcTdsnpYk8iYg

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ken Ekow is the founder of Scale Story, an agency specializing in video-first personal branding that partners with scaling founders to transform their traction into content capital—helping them go from unseen to unforgettable. Originally starting Scale Story in 2015 to help businesses grow through video content, Ken pivoted after realizing founder stories resonate more powerfully than product videos alone. Scale Story focuses on creating authentic founder narratives that drive mission and impact, primarily working with founders who have raised at least a million pounds, providing personal brand coaching, video content strategies, and executive mindset coaching.

Today, expect to learn:

• Why founder stories consistently outperform product-focused marketing.
• How authenticity and vulnerability create deeper audience connections than polished corporate content.
• What the hero's journey framework teaches us about compelling storytelling in business.
• Why starting with your "why" and ideal client profile is crucial before creating any content, but even if this is cliché, you might be doing it wrong...
• How to balance confidence with humility when sharing your founder journey.
• What mindset shifts are necessary to go from product-centric to story-centric marketing.
• Why video content outperforms other formats by 3-5x on social media.
• How to iterate your messaging based on audience feedback before scaling content creation.
• Why treating personal branding as both strategy and mindset work creates lasting market differentiation.

Community Notes:

Personal branding has become essential for modern founders, with video-first content strategies showing significantly higher engagement rates than traditional marketing approaches. The hero's journey storytelling framework, which involves conflict, transformation, and insight, helps audiences emotionally connect with founder narratives, creating trust and thought leadership that converts into business growth over time.

W H A T T O D O N E X T :

GUEST LINKS ~WEBSITE: https://www.scale-story.comLINKEDIN: https://www.linkedin.com/in/helloekow/

HOST LINKS ~WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SUBSTACK: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠SOCIALS: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.com/links

SHOW LINKS ~WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sevenjacobs.com/lost-and-searching⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@lostandsearchingpodcastALL EPISODES (Spotify): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creators.spotify.com/pod/show/lostandsearchingALL EPISODES (Apple): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/lost-and-searching/id1771369908⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠