The podcast episode features a discussion with LERMA/'s Partnerships Director, Hailey Barns, and Partnerships Supervisor, Erica Hutchinson, on the intricacies of activating brands within the sports industry. The conversation covers the dynamic and ever-evolving nature of sports marketing, emphasizing the difference between sponsorships and true partnerships. Erica and Hailey share their personal journeys into the sports industry, their approach to ensuring mutually beneficial collaborations, and the importance of staying attuned to cultural shifts. They discuss specific strategies, stories of successful partnerships such as flying a Purdue fan to a Super Bowl game, and the various challenges and adjustments that come with live events. The episode also hints at future discussions on topics like NIL (Name, Image, Likeness) agreements and the role of brands in entertainment beyond sports, including music festivals and museums.

Resident Guests: ⁠

Erica R. Hutchinson, MBA. Partnerships Supervisor at LERMA/

Hailey (Becker) Barns, Director of Partnerships at LERMA/

Producer:⁠

⁠⁠⁠ ⁠⁠⁠Victor Cornejo Tell Me More Studios⁠⁠⁠ & ⁠⁠Pranav Kumar at LERMA/⁠⁠

Host:

⁠⁠⁠Francisco Cardenas, Principal of Digital Strategy & Integration at LERMA/⁠⁠⁠

In this episode of the Loud and Clear podcast, Francisco Cardenas welcomes Brendan Norman, co-founder of Classify, to discuss the fragmentation and inefficiencies in the programmatic advertising ecosystem. Brendan shares his background working with Facebook Audience Network and Unity's IPO, emphasizing the divide between effective and disruptive ads. He introduces Classify's mission to improve ad relevance through advanced contextual targeting and machine learning. The conversation delves into the challenges of the open web, the potential of the advertising context protocol, and the new technologies aiming to create more efficient, privacy-compliant ad experiences. Brendan also touches on the future of ad targeting within generative AI and LLMs, stressing the importance of collaboration between tech developers and agencies to build valuable and user-friendly ad solutions.

Guest: Brendan Norman Co-Founder and CEO of Classify

Producer:⁠⁠⁠⁠ ⁠⁠Victor Cornejo Tell Me More Studios⁠⁠ & ⁠Pranav Kumar at LERMA/⁠

Host: ⁠⁠Francisco Cardenas Principal of Digital Strategy & Integration at LERMA/⁠⁠

The LERMA/ podcast, Loud and Clear, hosted by Francisco Cardenas, features an insightful discussion with Paco Conde, the new Chief Creative Officer at LERMA/. He discusses his global experience, from his beginnings in Madrid to his tenure in London, Brazil, and Los Angeles, and the unique cultural insights he has gained along the way. Paco emphasizes the importance of truth in ideas and the universal connection that creates meaningful work. Paco's creative philosophy centers on combining human ingenuity with technological advancements, notably AI, to expand creative capabilities while maintaining authenticity and emotional resonance. He stresses the need for brands to build strong platforms and maintain consistency across various channels, using creativity not just to solve business problems but to enhance people's lives and create positive societal impact. Paco is enthusiastic about harnessing Lerma's independent spirit to push boundaries and elevate both the agency and Dallas as a creative hub.

Book reference: The Creative Act: A Way of Being by Rick Rubin

Paco's Work.

Guest: Paco Conde, Chief Creative Officer at LERMA/ ⁠

Producer:⁠⁠⁠⁠ ⁠Victor Cornejo Tell Me More Studios⁠ & Pranav Kumar at LERMA/

Host: ⁠Francisco Cardenas Principal of Digital Strategy & Integration at LERMA/⁠

In this episode of 'Loud and Clear,' host Francisco Cardenas discusses the complexities of programmatic marketing with Victoria Garcia Galarza, better known as VGG, from Causal. Together, they explore the importance of authentic brand voices, the perceptive capabilities of consumers, and the challenges of measuring business outcomes over media metrics. Victoria shares insights from her diverse cultural background and her journey in programmatic, from its early days to the current AI-driven landscape. They also discuss the role of AI in creative testing, the significance of transparency and trust with clients, and the evolving impact of retail media networks. The episode emphasizes continuous learning, adaptability, and prioritizing the consumer in digital marketing strategies.

Guest: Victoria Garcia Galarza [VGG] Sales Director at Causal

Producer:⁠⁠⁠⁠ Victor Cornejo Tell Me More Studios

Host: Francisco Cardenas Principal of Digital Strategy & Integration at LERMA/

Music: Rolf Ruiz

In this episode of the 7th season of Loud and Clear, host Francisco Cardenas speaks with LERMA/ founder and CEO Pedro Lerma, about his recent experience at the Cannes Lions Advertising Festival and his intriguing panel on 'How Selling Out Can Make for a Meaningful World.' The discussion delves into the polarities in society, highlighting unexpected collaborations like those of Charles Koch and George Soros, and how taboo trade-offs are navigated in an increasingly divided world. Pedro also shares insights into LERMA/'s work on the He Gets Us campaign and its focus on ideological flexibility and inclusiveness. The conversation also addresses industry trends, the importance of humor in advertising, and the emerging challenges and opportunities presented by AI.

Guest: Pedro Lerma, Founder of LERMA/ AGENCY⁠⁠⁠⁠ ⁠⁠

Producer:⁠⁠⁠⁠ Tell Me More Studios in collaboration with Alyssa Udovitsch & Katy Mendez

Host:⁠⁠⁠⁠Francisco Cardenas⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠LERMA/⁠⁠⁠⁠

Music: Rolf Ruiz

In this episode of Loud and Clear, Francisco Cardenas principal of Digital Strategy & Integration at LERMA/ is joined by Dr. Kimberly Selber, Associate Dean of Community Engagement at The University of Texas, Rio Grande Valley. They delve into the role of academia in preparing students for today's dynamic advertising landscape. Dr. Selber, affectionately known as Dr. K, shares her extensive experience spanning education and high-profile agency work. The discussion highlights the integration of critical thinking, real-time industry connections, and the unique challenges and opportunities of teaching advertising in the US-Mexico border region. The episode also explores innovative ways to bridge students with industry through remote internships, mentorship programs, and real-world projects.

Guest:⁠⁠⁠ ⁠⁠ Dr. Kimberly Selber, University of Texas Rio Grande Valley Professor, Graduate Program Director; Dean of Community Engagement

Producer:⁠⁠⁠Rolf Ruiz⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠LERMA/⁠⁠⁠

Host:⁠⁠⁠Francisco Cardenas⁠⁠⁠, Principal of Digital and Social Strategy at ⁠⁠⁠LERMA/⁠⁠⁠

Music: Rolf Ruiz

In this episode of Loud and Clear, host Francisco Cárdenas interviews Cairo Kenan Marsh, an experienced advertising professional and founder of the agency relativ*. The conversation covers Cairo's journey from working at major agencies like DDB and FCB to starting his own agency in Japan.

They discuss the allure of the advertising industry, the competitive nature of pitching for new business, and the need for more love and respect within the industry. The discussion also delves into the evolving agency model, the importance of building long-term consumer relationships, and the potential future of value-based pricing in advertising.

Cairo emphasizes the significance of understanding and solving fundamental business and human problems rather than chasing the latest trends. This episode is a deep dive into the complexities and opportunities within the advertising world.

Guest:⁠⁠ Cairo Kenan Marsh, Founder & Executive Partner at relativ*

Producer:⁠⁠Rolf Ruiz⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠LERMA/⁠⁠

Host:⁠⁠Francisco Cardenas⁠⁠, Principal of Digital and Social Strategy at ⁠⁠LERMA/⁠⁠

Music: Rolf Ruiz

Join Francisco Cardenas as he interviews Kathy Hines, a second-time guest and global brand strategist, on this episode of Loud and Clear. Kathy shares her perspective on howempathy and human connection are crucial for successful marketing. She emphasizes that while the label ofDEI is important, companies should focus on creating an inclusive work culture where employees feel motivated and valued. Kathy also highlights the importance of agility and adaptability in today's rapidly changing world. She discusses the importance of asking the right questions and reframing the problem to be solved. Kathy shares insights into how organizations can develop robust strategic plans and align their product, sales, and marketing efforts for success. The episode also explores the concept of "pre-loved" goods and the importance of community impact in business.

Guest:⁠Kathy Hines⁠,Founder and Chief Marketing Officer, Blu Moon Ltd

Producer:⁠Rolf Ruiz⁠, Digital Strategist, Creative Technologist & Agricultor at⁠LERMA/⁠

Host:⁠Francisco Cardenas⁠, Principal of Digital and Social Strategy at⁠LERMA/⁠

Music: Rolf Ruiz