In this episode of the Loyalty by Leadership podcast, host Darrell Moon speaks with Ken Peterson from Benestar about the importance of building loyalty through personal connections, accessibility, and creating a positive team environment. Ken shares insights from his experiences in the insurance industry, emphasizing the value of face-to-face interactions and commitment to clients. The conversation also touches on the challenges of remote work and the strategies used at Benestar to foster loyalty among clients and team members.

In this conversation, Liana Zavo discusses the impact of her concierge firm on her understanding of storytelling and brand representation. She emphasizes the importance of emotional connection in branding and how personal interactions can shape a brand's identity.

In this engaging conversation, Darrell and David Suson explore the profound impact of loyalty in leadership. David shares his journey as a keynote speaker and coach, emphasizing the importance of valuing employees as individuals and fostering a culture of trust and support. They discuss the challenges leaders face in transforming their styles, the role of perception and ego, and the necessity of treating employees as customers to enhance engagement and performance. The conversation culminates in practical insights and resources for leaders seeking to cultivate loyalty and drive organizational success.