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Lusk Perspectives

Lusk Perspectives

Auteur(s): University of Southern California
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During a time of great uncertainty and change, connection and information is a more important resource than ever before. Today's problems could be amplified or altered in a matter of days or hours, so it is vital that organizations and thought leaders frequently share knowledge, dispel rumors, and offer insight. To meet this need, the USC Lusk Center for Real Estate hosts the resource Lusk Perspectives. Hosted by Professor and Lusk Center Director Richard K. Green, Lusk Perspectives offers timely conversations concerning real estate and urban economics.University of Southern California Politique Sciences politiques
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  • Cities Are Still The Places To Be: What's Working in California
    Dec 12 2025

    What's driving the uneven recovery at the core of California cities, and how is that impacting housing and investment?

    Sean Burton (Cityview) joins Richard K. Green (USC Lusk Center for Real Estate) discussing the forces and fundamentals reshaping urban markets. The conversation moves from post-pandemic population shifts and the surge in AI-driven demand to the regulatory dynamics influencing Southern California development.

    Highlights include:

    • Why San Francisco may be turning a corner and whether an AI boom can sustain it.
    • How concerns about regulatory risk have chilled investor sentiment in the City of Los Angeles.
    • Where supply–demand imbalances are creating long-term opportunities.
    • What San Diego got right to accelerate permitting and development.
    • The latest progress in rebuilding after the LA County wildfires.

    More: https://lusk.usc.edu/perspectives

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    52 min
  • The Promise and Limits of California's Housing Reform
    Nov 19 2025

    California's recent wave of pro-housing legislation has opened the door for more development on single-family lots and urban infill sites, but how much progress have we really made?

    Shane Phillips (UCLA Lewis Center for Regional Policy Studies) joins Richard K. Green (USC Lusk Center for Real Estate) to trace California's evolving policy landscape, from accessory dwelling units to long-overdue CEQA reform.

    The conversation moves from the success of recent ADU regulations to the barriers slowing smaller-scale infill and condo development. Cost structures, ownership models, and building standards all shape housing supply. Phillips and Green discuss how policy could better balance affordability, density, and quality of life across Southern California.

    Highlights include:

    - Why recent ADU laws succeeded where earlier reforms fell short.
    - Potential condo liability reforms to encourage smaller-scale housing ownership.
    - How construction costs constrain "missing middle" infill.
    - The trade-offs of eliminating single-room occupancy housing in US cities.
    - How ownership models shape neighborhood attitudes and investment.

    More Lusk Perspectives

    UCLA Housing Voice Podcast

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    1 h et 9 min
  • From Clicks to Bricks: The Everyday Decisions Rebuilding Retail
    Oct 29 2025

    How are retailers adapting to a changing consumer base and evolving real estate needs?

    Rachel Elias Wein (WeinPlus) joins Richard K. Green (USC Lusk Center for Real Estate) to explore what's next for retail. From data centers to neighborhood shopping centers, consumer behavior is driving change. The conversation spotlights how ownership models, store management, and customer habits are reshaping commercial property strategy.

    Highlights include:

    • Why some retailers sell off their real estate while others buy it back.
    • How energy access impacts location strategy.
    • What restaurants bring to retail destinations despite tenant turnover risks.
    • The strong link between store-manager tenure and store profitability.
    • Why omnichannel customers are the most valuable, and how real estate plays a role in retention.

    More: https://lusk.usc.edu/perspectives

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    59 min
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