In this week’s conversation, Michael LaFido sits down with Nick Krem, founder of the Krem Institute of Artificial Intelligence and creator of the AI Certified Agent designation. Together, they cut through the noise surrounding AI and get real about what actually matters for REALTORSⓇ today.

Nick explains why agents don’t need 1,000 AI tools—or to become tech experts—to stay competitive. Instead, he shares how to use AI as a thought partner, streamline your marketing, build smarter business plans, and spend less time behind a computer and more time talking to clients.

They unpack the rise of the AI-powered consumer, the importance of AEO (AI Engine Optimization), and why agents who fail to adapt risk becoming invisible in AI search. Nick also reveals how agents can differentiate themselves in listing appointments with AI-powered buyer analysis, storytelling, and customized marketing assets.

Packed with practical prompts, strategies, and future insights (including what’s coming with AI agents and screenless devices), this episode helps REALTORSⓇ understand the right way—not the overwhelming way—to leverage AI in their business.

If you’re ready to simplify AI, boost efficiency, and future-proof your business, this is a must-listen.

In this powerful conversation, luxury specialist Michael LaFido sits down with James Dwiggins—third-generation broker, co-founder of NextHome, and host of Real Estate Insiders Unfiltered—to unpack what’s really happening in real estate post–August 17, 2024 and why every agent, team leader, and broker-owner needs to pay attention.

James was one of the first voices in the industry to publicly lay out what the commission lawsuits and settlement would mean for real estate professionals, long before most leaders were talking about it. In this episode, he and Michael break down how offers of compensation have changed, why “just put it in the offer” is the safest path forward, and how agents may be unknowingly exposing themselves to steering claims and future litigation.

They also dive deep into the high-stakes battle between Compass and Zillow, private networks, and the looming threat of a “private listings war” that could reshape the MLS, crush smaller brokerages, and even push Zillow to become a full-blown brokerage. Throughout the discussion, one theme stays front and center: your fiduciary duty to the consumer, and why transparency and exposure—not secrecy and restriction—are still the best path for both buyers and sellers.

In this episode, you’ll learn:

• What actually changed for buyers and sellers after August 17, 2024

• Why calling the listing agent to ask “What will your seller pay the buyer’s broker?” is a legal landmine

• How to structure your buyer rep and compensation conversations to reduce risk

• The real difference between MLS-wide private networks and brokerage-only private networks

• How the Compass vs. Zillow fight could trigger massive consolidation—and what that means for your future in this business

Unlock how AI can quietly build your authority—and your pipeline—while you sleep. Michael sits down with AI strategist Tiffany Marroquín to break down the shift from traditional SEO to AEO (AI Engine Optimization) so you can start showing up as the trusted answer when clients ask tools like ChatGPT, Gemini, and Perplexity for the best luxury agents. You’ll hear practical moves you can implement this week: tighten and unify your bios across platforms, build an AEO-friendly content hub with data-backed guides, structure your reviews and pages with schema, post FAQs that mirror real client questions, and leverage LinkedIn, YouTube transcripts, Reddit, and Quora for high-trust signals. Tiffany also shares a rapid workflow—record a 3–5 minute weekly voice memo and spin it into blogs, emails, shorts, and captions—plus how custom GPTs and agent-style automations can research competitors and keep you consistently visible.

Want to raise your average sale price and dominate high-end listings? Join the in-person LUXE Designation training on November 19 (bonus mansion tour!). Details and savings at LuxuryDesignation.com/Chicago.