MìLà: From Restaurant to National Brand
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MìLà: From Restaurant to National Brand
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Mila isn’t just a success story, it’s a blueprint for how to scale without compromise. Co-founder Jen Liao joins us to break down how a small restaurant in Bellevue, WA evolved into a nationally distributed brand with $30M in venture funding and a fast-growing retail presence.
We talk about their early days testing soup dumplings with a Google Form and PayPal link, how they scaled production while preserving quality, and why their rebrand from Xiao Chi Jie to Mila unlocked new levels of growth.
Jen also shares the strategy behind bringing on Simu Liu as Chief Content Officer and how digital storytelling and agile advertising helped Mila stand out in a competitive category.
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