Épisodes

  • ON POINT with RALF STRAUSS (MANAGING PARTNER MARKETING TECHLAB & MONITOR)
    Sep 11 2025

    🎤 Talking about the transformative world of data-driven marketing and customer interactions, the role of data in understanding customer behavior and preferences, how hyper-personalization is reshaping customer experiences and the importance of marketing-mix-management.


    Welcome to be inspired by the ⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠ by and with ⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠).

     #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #datamanagement #hyperpersonalization #Sustainability #Innovation #smartcities #businesstransformation


    Set your alert for more insights and follow up for future episodes on ⁠Spotify⁠, ⁠Apple⁠, ⁠Amazon⁠, ⁠RTL Group⁠ & Co.!

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    30 min
  • ON POINT with CHARLES VAILLANT (CTO & BOARD MEMBER MANN+HUMMEL)
    Aug 20 2025

    🎤 Talking about how MANN+HUMMEL is pioneering solutions for a cleaner, more mobile and sustainable future, navigating the complexities of today's world by embracing agility and customer-centric strategies in not only bringing the Chinese and German automotive market closer together, the role of a CTO and new technologies in transforming business models, plus future visions of smart cities and circular economies.


    Welcome to be inspired by the ⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠ by and with ⁠⁠⁠Nadine Hohlfeld⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠).

     #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #automotive #circulareconomies #Sustainability #Innovation #smartcities #businesstransformation


    Set your alert for more insights and follow up for future episodes on Spotify, Apple, Amazon, RTL Group & Co.!

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    30 min
  • ON POINT with LARS ZIRPINS (MANAGING DIRECTOR LOGOCOS | LOGONA, SANTE, HELIOTROP)
    Aug 11 2025

    🎤 Talking about how technology and eco-friendly practices are transforming the natural care industry, embracing innovation while maintaining the core values of brands, strategic growth areas in sustainable cosmetics and challenges and opportunities in modern consumer expectations.


    Welcome to be inspired by the ⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠ by and with ⁠⁠Nadine Hohlfeld⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠).

    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #Sustainability #Innovation #NaturalCare #EcoFriendly


    Stay tuned for more insights and follow up for future episodes!

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    31 min
  • ON POINT with DIMITRIOS KALOGEROPOULOS (CEO GLOBAL HEALTH INNOVATION FOUNDATION)
    Jul 24 2025

    🎤 Talking about the role of AI in healthcare innovation, challenges and opportunities in innovative data management, the impact of COVID-19 on digital healthcare, responsible AI and data privacy plus co-creation and stakeholder engagement in healthcare.


    Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠).


    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy

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    35 min
  • ON POINT⁠ with ⁠ANDREAS RAU (HEAD OF AGENCIES DACH META FACEBOOK)
    Jul 7 2025

    🎤 Talking about Zuckerberg's bold vision, innovative media strategies brands should pursue in times of disruption, how meta co-creates with agencies using its own platforms, what new technologies such as AI, chatbots and AI-assisted messaging can do for businesses and the future of agencies.


    Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD).


    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy

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    28 min
  • ON POINT with ⁠DANIEL GRAF (CEO SYNDICATE DESIGN)
    Jun 24 2025

    🎤 Taking about sustainable design, how creativity becomes circular, the possibilities of AI within design sprints and how to "create authenticity".


    Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD).


    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy

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    31 min
  • ON POINT with ⁠DR. JASMIN KREUTZER (FOUNDER KOREAN SKINCARE MAGALIE&ME)
    Jun 13 2025

    🎤 Talking about Korean Skincare made in Germany. The fusion of natural ingredients and high-tech in cosmetics. New consumer demands and the paradox of beauty standards. Sustainability and circular beauty. Building brand awareness and customer engagement plus the future of skincare (Episode is in German).


    Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD).


    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy

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    28 min
  • ON POINT with ⁠BREEN SULLIVAN (FOUNDER OF THE FOURTH EFFECT)
    May 26 2025

    🎤 Taking about smart match-making of forward thinking companies to board ready women and investors to grow companies and careers. How to close the gender gap and provide the basis for startups to take advantage of advisory & governing boards and raise funds faster. How to leverage technology and power a global community.


    Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD).


    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy

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    34 min