Épisodes

  • ON POINT with DIMITRIOS KALOGEROPOULOS (CEO GLOBAL HEALTH INNOVATION FOUNDATION)
    Jul 24 2025

    Talking about the role of AI in healthcare innovation, challenges and opportunities in innovative data management, the impact of COVID-19 on digital healthcare, responsible AI and data privacy plus co-creation and stakeholder engagement in healthcare.


    Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠).


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    35 min
  • ON POINT⁠ with ⁠ANDREAS RAU (HEAD OF AGENCIES DACH META FACEBOOK)
    Jul 7 2025

    🎤 Talking about Zuckerberg's bold vision, innovative media strategies brands should pursue in times of disruption, how meta co-creates with agencies using its own platforms, what new technologies such as AI, chatbots and AI-assisted messaging can do for businesses and the future of agencies.


    Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD).


    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy

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    28 min
  • ON POINT with ⁠DANIEL GRAF (CEO SYNDICATE DESIGN)
    Jun 24 2025

    🎤 Taking about sustainable design, how creativity becomes circular, the possibilities of AI within design sprints and how to "create authenticity".


    Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD).


    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy

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    31 min
  • ON POINT with ⁠DR. JASMIN KREUTZER (FOUNDER KOREAN SKINCARE MAGALIE&ME)
    Jun 13 2025

    🎤 Talking about Korean Skincare made in Germany. The fusion of natural ingredients and high-tech in cosmetics. New consumer demands and the paradox of beauty standards. Sustainability and circular beauty. Building brand awareness and customer engagement plus the future of skincare (Episode is in German).


    Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD).


    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy

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    28 min
  • ON POINT with ⁠BREEN SULLIVAN (FOUNDER OF THE FOURTH EFFECT)
    May 26 2025

    🎤 Taking about smart match-making of forward thinking companies to board ready women and investors to grow companies and careers. How to close the gender gap and provide the basis for startups to take advantage of advisory & governing boards and raise funds faster. How to leverage technology and power a global community.


    Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD).


    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy

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    34 min
  • ON POINT with DR. JOHANNA LUDWIG (TRAUMA SURGEON, CO-FOUNDER LUUJUU & DIGITAL HEALTHCARE ADVISOR)
    May 13 2025

    🎤 Talking about holistic healthcare ecosystems and how innovative technologies such as AI, Predictive intelligence and Gamification enhanced patient & employee experiences from precare to surgery to aftercare. What possibilities and liability issues come with an increased usage of robotics and automation within surgery and what advantages chat bots and smart telemedicine offer within consulting efforts.


    Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD).


    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#consulting⁠#brandstrategy⁠

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    34 min
  • ON POINT with ⁠ANDREAS BIERWIRTH (CEO & BOARD MEMBER DO&CO AG)
    Apr 28 2025

    🎤 Talking about new trends in the Airline, Telco and Food & Beverage/ Hospitality industries. What impact new technologies and cross-industrial partnerships play in times of disruption. How traditional premium companies such as DO & CO AG manage the digital transformation. How they gain the leading edge in highly competitive markets not only to stay relevant for their existing stakeholders, but also to attract next generations.


    Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD).


    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy



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    31 min
  • ON POINT with ⁠NADINE HOHLFELD (FOUNDER, MANAGING OWNER & BRAND CONSULTANT ⁠MARKENFELD | NADINE HOHLFELD⁠)
    Apr 18 2025

    🎤 Just imagine walking through the city receiving individualized messages when standing in front of a digital screen, while the one next to you looking at the very same screen at the very same time sees totally different messages. While “Voice” will be the driving technology to control and augment your private spaces,

    “Parallel Vision” will enhance your reality in public spaces, brand environments and on events. Taking into consideration your very own information, entertainment and service preferences like shopping lists, travel details, etc. or even being directly connected to devices from your smart homes, cars and offices. Allowing for an even more intuitive navigation through an even more convenient, exciting and smart life.


    Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD).


    #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#art⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting

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    7 min