Noelle LeVeaux helped rebrand Dallas. Now she’s helping prepare the city for the global spotlight of the FIFA World Cup 2026.

In this episode of Making Black History Today, Liz and Porter sit down with Noelle LeVeaux, the marketing strategist behind the legendary Dallas "BIG" Campaign that transformed how the world sees Dallas.

Named one of Skift’s Top 50 Travel Marketers in the World, Noelle has spent more than three decades shaping Dallas through brand strategy, civic leadership, and purpose-driven marketing.

From D Magazine Partners to Communities Foundation of Texas to Visit Dallas, her work has influenced the identity of the city at every level.

Now, as Dallas prepares for FIFA World Cup 2026, Noelle is once again helping position the city on the global stage.

In this conversation we discuss:

• The Dallas "BIG" Campaign and how it rebranded an entire city
• FIFA World Cup 2026 Dallas and the opportunity for global impact
• Leadership through adversity and how a cancer diagnosis changed her perspective
• Philanthropy and co-founding Dress for Success Dallas
• What’s next for Dallas and the future of global city branding

If you care about leadership, marketing, city branding, or the future of Dallas, this episode is for you.

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Black women are the most educated demographic in America — yet hundreds of thousands are currently out of work.

In this episode of Making Black History Today, Dr. Froswa’ Booker-Drew shares her journey from her upbringing to becoming NAACP President at University of Texas at Arlington, and how that leadership foundation shaped her work in philanthropy and community building.

We discuss:

• Her path to Dallas and stepping into impact work
• Launching the HeriTage Giving Circle
• Black women, education, and workforce disparities
• The current climate for Black communities
• Cultural identity and reflections on Bad Bunny and Puerto Rican contributions to America

This conversation explores leadership, economics, culture, and what it means to build lasting community power in this moment.

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Roses Are Red MAC Band 1988 #1 R&B hit Babyface LA Reid Arsenio Hall Show Dallas police officer Black History Month Valentine's Day

Ray McCampbell of The MAC Band Featuring The McCampbell Brothers scored a #1 R&B chart hit in 1988 with "Roses Are Red"—then left music for 25 years in law enforcement.

This episode covers: 1988 R&B music Babyface and LA Reid production, Arsenio Hall Show performances, MAC Band touring, transitioning from R&B singer to Dallas Police Department, Heroes Cops and Kids mentorship program, Black History Month leadership stories, service and legacy.

From #1 to badge: Ray shares untold stories from R&B's golden era—recording sessions with Babyface, performing for Arsenio Hall's audience, and why he traded celebrity for serving Dallas communities. Now he mentors youth through Heroes, Cops & Kids.

Black History Month special. Valentine's Week episode about love through service.

Tags: 80s R&B, 90s R&B, Babyface, LA Reid, Arsenio Hall, Dallas, police officer stories, Black excellence, music history, career change, mentorship, Black History Month 2026

Making Black History Today podcast - real leaders, real impact, real time.

Perfect for: R&B history fans, anyone interested in inspiring Black success stories, and listeners who believe in service beyond self.

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