Making Tech Make Sense: An English Major’s Path to Product Marketing
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Making Tech Make Sense: An English Major’s Path to Product Marketing
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What does a product marketer actually do? And can you really build a tech career with an English degree?
Beth Barach demonstrates that you can. A Product Marketing leader in cybersecurity, Beth has led go-to-market strategy at Cisco, Akamai, and high-growth startups—transforming complex products into clear, compelling stories that help businesses understand value and make decisions faster. Product marketing blends strategy, storytelling, and influence, and Beth shares how she brings those elements together in practice.
In this conversation, we trace her path from English major to cybersecurity leader, discuss why non-technical perspectives strengthen tech teams, and explore how curiosity and clear communication fuel long-term career growth. Beth also explains how she influences without authority, connects product, sales, and leadership, and unlocks opportunities by simplifying complexity.
This episode is for anyone curious about product marketing, considering a move into tech, or looking to leverage communication skills in a strategic role.