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Making a Marketer

Making a Marketer

Auteur(s): Megan C. Powers
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À propos de cet audio

 The Making a Marketer podcast covers marketing and business strategy & tactics for all experience levels. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen (Cole) Larsen since 2017. If you’d like to be on the show, please fill out this form: https://bit.ly/MaMInfoFormCopyright 2025 | All rights reserved. Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • What is Leadership? With Megan Powers

    What is Leadership? With Megan Powers
    Nov 7 2025

    In this reflective solo episode of Making a Marketer, host Megan Powers shares her journey through a whirlwind of travel, professional obligations, and personal milestones. As the incoming president of the San Diego chapter of Meeting Professionals International, Megan discusses the challenges of balancing leadership roles while maintaining the quality and consistency of the podcast.

    This candid conversation touches on the realities of leadership, emphasizing that it's normal not to have it all at once. Megan reflects on her commitment to the Making Strides Against Breast Cancer walk, celebrating 20 years of fundraising, and the importance of mentorship in the events industry.

    Key Themes:

    - Leadership Realities: Megan shares her experiences and insights on what it means to lead in a volunteer organization, highlighting the importance of teamwork and support.

    - The Importance of Mentorship: Discover how every member can serve as a mentor, shaping the future of the industry and fostering a sense of belonging.

    - Balancing Act: Megan discusses the challenges of juggling professional responsibilities, personal commitments, and the passion for delivering valuable content to listeners.

    - Call for Engagement: Megan invites listeners to share their thoughts on leadership and suggest future guests to enhance the podcast experience.

    This episode serves as a heartfelt reminder that while the path of leadership can be demanding, it is also rewarding. Join Megan as she prepares for an exciting year ahead and looks forward to bringing more inspiring content to the Making a Marketer community.

    Our guest...Do you know me? :) The latest bio - Megan Powers is an accomplished marketing and events strategist with over two decades of experience in event production and execution. A strategic marketer and technologist, she excels in producing impactful face-to-face experiences that boost brand awareness and drive sales growth. She has been working on Oracle's Global Events team in sponsorship operations since 2023. Megan founded her business Powers of Marketing in 2013 and she hosts/facilitates digital and in-person events for her client Chief Wine Officer. She is a natural-born facilitator who puts her curious mind to work as a podcaster, hosting and producing this podcast since 2017.

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    Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 179, and if our show moves you, please share it and let us know your thoughts!

    Take our LISTENER Community Survey!!! HERE

    ** Our editor Avri makes amazing music! Check out his music on Spotify ! **
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    12 min
  • Marketing in the Age of Trolls with Cass Cooper

    Marketing in the Age of Trolls with Cass Cooper
    Oct 13 2025

    *RE-RELEASE TIME* Episode 179 brings us back to 129 with Cass Cooper.

    Our guest on this one is a repeater - her episode was the 4th most downloaded all-time at the time of publishing this (episode 88 - on personal branding)! She knows her stuff and is an absolute delight.

    There is nuance in how we approach opposing views online. How we approach it with our marketing is even more nuanced.

    "I think the biggest thing right now is we're in a really crazy space that we've never been in before, with everyone having access to so much information, so much misinformation, so much disinformation, that it is really, really hard for marketers to accurately and effectively not just target the group they want to speak to, but reach and break through."

    We get pretty deep about how marketers should look at inclusive strategy & language, authenticity, and awareness.

    Cass' Book Reco: Inclusion on Purpose by Ruchika Tulshyan

    Our guest:Cass Cooper is laser focused on bringing equity and inclusion to the IT Channel and Tech by building inclusive cultures and removing bias from institutional processes. As the DEI Community Leader at The Channel Company, Cooper assists organizations as they create cultures that thrive in business because of their inclusivity. She’s an expert chaos whisperer, assisting leaders as they make sense of the cultural complexities of bias and exclusion. She builds on what teams do well, while filling in the gaps of what’s unknown to streamline processes to create healthy corporate cultures and increase a sense of belonging. Cooper knows that data-driven change management is the key to inclusion, because when organizations know better, they do better. Cooper received her BA in Women’s and Gender Studies from DePaul University, Chicago, and a Master of Human Relations, Inclusive Leadership, from the University of Oklahoma. Her 20 years as an award-winning sales, events, and hospitality professional has fueled her passion for people, processes, and organizational culture. Her superpower is making sense of what may feel like chaos, while developing business practices that put people at the center. The future of successful businesses hinges on their organizational ability to maintain a space where their members are seen, valued, respected, and protected. Cooper is an avid reader, podcast consumer, and mom to one tiny human and many plants.

    ~._.*._.~

    Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 179, and if our show moves you, please share it and let us know your thoughts!

    Take our LISTENER Community Survey!!! HERE

    ** Our editor Avri makes amazing music! Check out his music on Spotify ! **
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    33 min
  • Personal Branding: Building Your Identity as an Introvert (& Extrovert!) with Goldie Chan

    Personal Branding: Building Your Identity as an Introvert (& Extrovert!) with Goldie Chan
    Sep 24 2025

    In the exciting kickoff of Season 9 of Making a Marketer, we welcome back the brilliant Goldie Chan, an award-winning branding strategist and author.

    This episode dives into the nuances of personal branding, especially from the perspective of introverts (which also apply to ambiverts and extroverts!). Goldie shares her insights on how to navigate the world of networking and visibility without feeling overwhelmed.

    With her upcoming book, "Personal Branding for Introverts," set to release on October 28, 2025, Goldie discusses the importance of owning your narrative and providing permission to be authentic in your branding journey.

    Learn About...

    - Defining Personal Branding: Goldie clarifies the difference between personal branding and reputation, emphasizing the story you tell when you’re in the room versus what others say when you’re not.

    - Strategies for Introverts: Discover manageable first steps for introverts to build a personal brand without feeling burn-out, including the importance of starting small and setting realistic goals.

    - Networking Tips: Goldie shares effective networking strategies that introverts can use to connect authentically, including how to prepare conversation starters and the power of body language.

    - Protecting Your Energy: Learn how to maintain boundaries and energy while showing up for your audience, even when feeling vulnerable.

    - The Journey of a Cancer Survivor: Goldie opens up about her personal experiences and how they have shaped her approach to vulnerability and confidence in her branding.

    Our Guest...Goldie Chan is an award-winning branding strategist, author, and speaker with over a decade of experience. Known as the "Oprah of LinkedIn" by Huffington Post, she leads strategy at Warm Robots, working with Fortune 500 executives. A recognized LinkedIn Top Voice, her content boasts over 80 million views. Goldie is a top-rated LinkedIn Learning Instructor and ex-Forbes writer, and she has penned a book: "Personal Branding for Introverts." Her past roles include digital strategist at Legendary Entertainment and being on the Board of Directors at the Producer's Guild of America. Reach out to her for speaking engagements or brand partnerships through goldiechan.com.
    • Scoop up her book - HERE.
    • Listen to her past Making a Marketer episode - Personal Branding on LinkedIn - Episode 145 - season 7.

    ~._.*._.~

    Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 178, and if our show moves you, please share it and let us know your thoughts!

    Take our LISTENER Community Survey!!! HERE

    ** Our editor

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    43 min
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