Mapping Your Customer Journey
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Mapping Your Customer Journey
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À propos de cet audio
In this episode, Harry and Jess dive into the world of customer personas and journey mapping. They unpack how understanding your audience’s psychological drivers can lead to smarter, more impactful marketing decisions—touching on examples from tech, travel, and user experience design.
They also discuss how businesses can use these insights to connect with customers in more authentic, emotionally intelligent ways.
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