Margaret Ward on Specialising in Email Marketing and Agency Growth
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Margaret Ward on Specialising in Email Marketing and Agency Growth
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À propos de cet audio
What happens when you go all-in on one service? In this episode of Women in Agencies, host Beth chats with Margaret Ward, founder of Claddagh Creative, a specialist email marketing agency. Margaret shares the candid journey of pivoting her agency from a multi-service offering to focusing solely on email marketing.
Key topics discussed include:
- The decision and transition process of narrowing services to just email
- How specialisation has improved client referrals and outreach
- Practical insights into pricing, packaging, and one-off service models
- Common mistakes businesses make in email marketing
- The benefits of agency collaboration
If you've ever debated whether to niche down or how to make your agency more profitable, this conversation offers real-life strategies and reflections.
Want more support? Join Women in Agencies – womeninagencies.co.uk
https://www.claddaghcreative.com
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