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Marketing B2B Technology

Marketing B2B Technology

Auteur(s): Mike Maynard Napier
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À propos de cet audio

 Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.Copyright 2021 All rights reserved. Marketing Marketing et ventes Politique Réussite personnelle Économie
Épisodes
  • Mastering Social Media in B2B – Emily Thompson – CoSchedule

    Mastering Social Media in B2B – Emily Thompson – CoSchedule
    Nov 4 2025

    Emily Thompson, Marketing Manager at CoSchedule, joins the podcast to share practical strategies for building smarter, more consistent social media content.

    She explains how marketers can use content pillars, batching, and realistic posting goals to stay organised and authentic, and explores the differences between B2B and B2C strategies—where creativity and trust are key to engagement and long-term success.

    Emily also highlights how CoSchedule’s AI-driven workflows help teams streamline planning, automate repetitive tasks, and maintain a consistent publishing cadence across channels—all within a single, easy-to-manage platform.

    About CoSchedule

    CoSchedule is the marketing industry’s leading provider of content calendar, content optimization, and marketing education products. Its dynamic family of agile marketing management products serve more than 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.

    Collectively, CoSchedule products empower nearly 100,000 marketers to complete more high-quality work in less time. As recognized with accolades from Inc. 5000, Gartner’s Magic Quadrant, and G2Crowd, CoSchedule is one of the most valued companies its customers recommend. To learn more about CoSchedule, visit https://coschedule.com

    About Emily Thompson

    Emily Thompson recently joined CoSchedule as Marketing Manager, after two decades in B2B and B2C marketing content strategy. When people don't know what that means, she describes herself as the one who helps businesses answer the questions, "What needs to be said and how do we say it?" For her, there’s nothing more exciting than seeing marketing messaging land with precision and impact. Except maybe 49er football.

    Time Stamps

    00:00:18 - Meet Emily Thompson from CoSchedule 00:02:31 - Overview of CoSchedule's Product 00:06:26 - AI Integration at CoSchedule 00:08:07 - B2B vs. B2C Marketing Perspectives 00:12:04 - Common Mistakes in Social Media Marketing 00:14:00 - Empowering Employees to Post on Social Media 00:16:48 - Measuring Success in Social Media 00:25:16 - Best Marketing Advice Received 00:28:03 - Closing Remarks and Contact Information

    Quotes

    "The number one thing I say about AI is it's only as smart as the person who's talking to it." Emily Thompson, Marketing Manager at CoSchedule.

    "CoSchedule just does it all in one. So it's a great tool reduction software and really affordable option for marketers as budgets are shrinking and we need to work smarter and faster." Emily Thompson, Marketing Manager at CoSchedule.

    "At the end of the day, you're creating trust and building relationships with your audience, whether you are B2B or B2C." Emily Thompson, Marketing Manager at CoSchedule.

    Follow Emily:

    Emily Thompson on LinkedIn: https://www.linkedin.com/in/emily-thompson-68468084/

    CoSchedule website: https://coschedule.com/

    CoSchedule on LinkedIn: https://www.linkedin.com/company/coschedule/

    Follow Mike:

    Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

    Napier website: https://www.napierb2b.com/

    Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

    If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

    Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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    29 min
  • The Role of Video in Engaging Customers – RS Raghavan – Animaker

    The Role of Video in Engaging Customers – RS Raghavan – Animaker
    Oct 28 2025

    RS Raghavan, CEO and Co-Founder of Animaker, joins the podcast to share how his passion for visual storytelling inspired a platform that makes video creation as easy as building a PowerPoint.

    RS explains how Animaker has evolved from a simple editing tool into an AI-powered platform that lets anyone generate videos from text prompts, turning what once took weeks into minutes. He discusses how marketers use video to boost engagement across sales, training, and social media, and why storytelling remains the key to standing out.

    He also touches on the importance of brand consistency, creativity, and continuous learning, offering practical insights for marketers looking to harness the power of video in a fast-changing digital landscape. About Animaker

    Animaker is one of the world’s leading AI-powered creative platforms that helps businesses build studio-quality videos in minutes. From L&D professionals & trainers, marketers to educators, entrepreneurs and enterprises, anyone can simplify video creation and marketing at scale with Animaker and its suite of AI tools. Serving over 30Million users worldwide, Animaker's AI suite includes Steve AI, Vmaker AI, Show (AI Marketers), and Picmaker that enables organizations to harness AI for smarter storytelling, faster content productions, and stronger customer engagement. About RS Raghavan

    RS Raghavan is the CEO & Co Founder of Animaker Inc, a leading double AI patented SaaS startup in the visual content creation space with over 30M + users.

    With a background in technology and a passion for creativity, Raghav has helped numerous Fortune companies run successful marketing & video campaigns and L&D training sessions. He strongly believes creativity can solve big problems and has delivered keynote talks at top conferences worldwide. RS has received several accolades, including the CII Startupreneur Award and Tech Entrepreneur of the Year He is also involved in initiatives like Say No to Cancer and Education for All. Time Stamps

    00:00:18 - Meet RS, CEO and Co-Founder of Animaker 00:03:06 - Creating Videos with Animaker 00:04:44 - Simplifying Video Production 00:07:38 - Standing Out in a Crowded Video Space 00:12:50 - Video's Role in the Sales Process 00:16:02 - Design Teams vs. DIY Video Creation 00:18:50 - Future Trends in Video Marketing 00:21:13 - Final Thoughts and Marketing Advice Quotes

    "Standing out comes from the story. You can literally have the same character, same background, same all of it. But still, you want to create the engagement that comes from the story." RS Raghavan, CEO and Co-Founder of Animaker.

    "If you're doing a product launch, have a nice video to it. There is no excuse of not having a video to any of your product launches in the initial days." RS Raghavan, CEO and Co-Founder of Animaker.

    "Marketing starts before even your product development starts. The moment a feature or something we have developed, the first thing goes in my mind is like, how come the customer is going to receive it?" RS Raghavan, CEO and Co-Founder of Animaker. Follow RS:

    RS Raghavan on LinkedIn: https://www.linkedin.com/in/rsraghavan/

    Animaker website: https://www.animaker.com/

    Animaker on LinkedIn: https://www.linkedin.com/company/animaker/ Follow Mike:

    Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

    Napier website: https://www.napierb2b.com/

    Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

    Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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    26 min
  • The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi

    The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi
    Oct 10 2025
    As people move away from traditional search engines and turn to AI tools for answers, Leah Nurik, Co-Founder and CEO of Brandi.ai, joins host Mike Maynard to explore how this change is transforming the way brands build visibility. Leah shares how her background in tech and agency leadership led to the creation of Brandi, a platform that helps companies influence how AI engines like ChatGPT, Gemini, and Claude understand and present their brands. She explains why Generative Engine Optimization (GEO) is emerging as the new SEO, how brands can take control of their visibility in AI-driven search, and what it takes to stay relevant as the rules of digital discovery evolve. Leah also discusses the human side of marketing in the AI era, and why critical thinking, creativity, and authenticity still matter as much as data and algorithms. About Brandi Brandi is the first intelligence-driven platform built on Generative Engine Optimization for brand visibility. It helps improve brand presence in AI-generated answers from engines like ChatGPT, Claude, Gemini, and Perplexity. In today’s landscape—where brand discovery increasingly happens through generative AI—Brandi provides the insights and tools to help your company earn recognition as a trusted answer. About Leah Nurik Leah Nurik is CEO and Co-Founder of Brandi. Leah has worked with over 400 growth-stage software companies in her 20-plus year career. She’s held senior strategy, product, and marketing leadership positions at Motorola, Symbol Technologies, Infowave, and others. She also founded and led Gabriel Marketing Group, an award-winning global public relations, branding, and integrated marketing agency focused on B2B SaaS companies. Leah’s expertise spans digital, public relations, content marketing, product marketing, and go-to-market strategy. Time Stamps 00:00:17 – Guest Introduction: Leah Nurik 00:02:07 – Jumping from agency leadership to developing Brandi 00:03:19 – What is GEO 00:09:13 – How can brands use Brandi to boost AI visibility 00:15:45 – What markets does Brandi support 00:16:38 – What is Brandi’s go-to-market strategy 00:18:34 – The future of AI search 00:23:52 – Best Marketing Advice Received by Andy 00:24:22 – Advice for New Marketers 00:26:07 – Contact details and Brandi demos Quotes “The paradigm of internet search is completely shifting. If you’re not on the train, you’re not leaving the station.” Leah Nurik, Co-Founder and CEO at Brandi. “Generative AI search will overtake traditional search. Ignoring it is like buying a horse when everyone else is driving a car.” Leah Nurik, Co-Founder and CEO at Brandi. “AI can get you about 85% of the way there, but you still need that human overlay to make the content authentic and mission-driven.” Leah Nurik, Co-Founder and CEO at Brandi. “The marketers who will thrive in the age of AI are the ones who can think critically, solve complex problems, and bring human creativity to technology.” Leah Nurik, Co-Founder and CEO at Brandi. “Brandi allows you not just to measure and monitor your brand’s performance, but also to influence how AI defines your market and how you’re represented in those conversations.” Leah Nurik, Co-Founder and CEO at Brandi. “Our codified intelligence engine is what sets Brandi apart. It decodes customer pain points, listens to market conversations, and delivers real, directional advice marketers can act on.” Leah Nurik, Co-Founder and CEO at Brandi. Follow Leah: Leah Nurik on LinkedIn: https://www.linkedin.com/in/leahgabriel/ Brandi’s website: https://mybrandi.ai/ Brandi on LinkedIn: https://www.linkedin.com/company/mybrandi/ Brandi on X: https://x.com/mybrandi_ai Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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    27 min
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