Épisodes

  • What Marketers Can Learn From Zohran Mamdani’s Campaign

    What Marketers Can Learn From Zohran Mamdani’s Campaign
    Oct 29 2025
    Welcome to Marketing Brew Weekly! This week we’re discussing the way Hatch has responded to unserious criticism about its latest spooky ad, what marketers can learn from the way Zohran Mamdani has used branding throughout his campaign for NYC mayor, what’s going on with dupe culture and where is it heading, and we rate some of the good and bad branded Halloween costumes this year. 00:00: Intro 00:33: Hatch responds to unserious criticism to its spooky ad 05:05: How Zohran Mamdani uses branding in his campaign for NYC mayor 17:24: Where is dupe culture heading 24:34: Brands get in on Halloween costumes This episode was sponsored by Digicom. To learn more, go to http://www.digicom.io/brew. Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 min
  • What The Spotify/Netflix Deal Means for YouTube and Podcasts

    What The Spotify/Netflix Deal Means for YouTube and Podcasts
    Oct 22 2025
    Welcome to Marketing Brew Weekly! This week we’re discussing Heineken’s billboard reaction to Friend AI’s ads, the Spotify deal to bring The Ringer’s video podcasts to Netflix and what that means for YouTube and other platforms, the reasoning behind Apple TV dropping the plus sign from their name, and how man on the street videos are now turning into brands on the street videos as ads get in on the fun of producing these authentic-seeming clips. 00:00: Intro 00:35: Heineken mocks Friend AI 05:46: Select Spotify video podcasts will be available on Netflix 14:40: Apple TV subtracts the “+” 21:52: Brands get in on man on the street ads This episode was sponsored by Digicom. To learn more, go to http://www.digicom.io/brew Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 min
  • LeBron James and The Risk of Celebrity Fake-Outs

    LeBron James and The Risk of Celebrity Fake-Outs
    Oct 15 2025
    Welcome to Marketing Brew Weekly! This week we’re discussing Timothee Chalamet’s “Marty Supreme” promo plans, LeBron James and the risk of a celebrity fake-out when it comes to advertising with brands, why so many celebrities all seem to be starting their own ad agencies lately, and how Friend AI really failed to make friends – especially in the NYC subways. 00:00: Intro 00:40: Timothee Chalamet’s “Marty Supreme” promo plans 05:20: LeBron James and celebrity fake-outs in advertising 14:26: Why so many celebrities are starting their own ad agencies 23:30: Friend AI really failed to make friends This episode was sponsored by Digicom. To learn more, go to http://www.digicom.io/brew Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 min
  • “Oscars For Creators” And AI Adoption In the Ad Industry

    “Oscars For Creators” And AI Adoption In the Ad Industry
    Oct 8 2025
    Welcome to Marketing Brew Weekly! This week we’re discussing the latest in the WNBA war of words over brand deals, the rise of commerce media with the announcement of Amex Ads, Sora 2 and the state of the industry’s AI adoption for better or worse, and Instagram’s launch of the “Oscars for creators” with Rings and what that really means for reels. 00:00 Intro 00:33 WNBA compensation talks get snippy 05:35 Amex Ads enters the commerce media space 13:46: Sora 2 and the ad industry’s adoption of AI 26:23: Instagram rolls out the “Oscars for Creators” with Rings This episode was sponsored by Digicom. To learn more, go to http://digicom.io/brew Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 min
  • Bad Bunny Takes Center Field and Netflix’s New Ad Deal Changes The Game

    Bad Bunny Takes Center Field and Netflix’s New Ad Deal Changes The Game
    Oct 1 2025
    Welcome to Marketing Brew Weekly! This week we’re discussing Meta’s new Vibes and the rise of AI video platforms, Bad Bunny performing at the Super Bowl and likely bringing top brands with him, Netflix’s big new deal with AB InBev and how it could change the game for ad revenue in the streaming world, and the latest updates on the TikTok deal and how it could impact advertisers and creators. 00:00 Intro 00:37 The vibe on Meta’s new Vibes app 05:24 What Bad Bunny’s Super Bowl performance means for brands 14:25 Netflix and AB InBev’s brand partnership deal is big for ad-supported streaming 23:22 An update on the latest TikTok deal news This episode was sponsored by Digicom. To learn more, go to http://digicom.io/brew This episode features: Meta’s Vibes demo fail: https://www.tiktok.com/@verge/video/7551247078626823437 Bad Bunny’s Hop: https://www.reddit.com/r/Fauxmoi/comments/1ncxcp3/bad_bunny_appeared_to_have_injured_his_knees/ Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 min
  • The Rise of LinkedInfluencers and the Return of Pumpkin Spice Everything

    The Rise of LinkedInfluencers and the Return of Pumpkin Spice Everything
    Sep 24 2025
    Welcome to Marketing Brew Weekly! This week we’re discussing the blind box trend going bust, the reality TV to influencer pipeline inspired by Taylor Frankie Paul as the new Bachelorette, the rise of the LinkedInfluencer and how the platform can adapt, and everyone’s favorite: pumpkin spice season is here – but should some brands sit this one out? 00:00 Intro 00:35 Blind boxes go bust 04:32 The Reality TV to Influencer pipeline 13:05 LinkedInfluencers on the rise 22:06 Pumpkin Spice Season is here This episode was sponsored by Digicom. To learn more, go to https://www.digicom.io/brew Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 min
  • The Summer Brands Turned Pretty & Awards Show Ads

    The Summer Brands Turned Pretty & Awards Show Ads
    Sep 17 2025
    Welcome to Marketing Brew Weekly! This week we’re discussing the latest on the potential TikTok ban, how brands are using award shows to their advantage, why Salish Matter really matters — especially when it comes to the power of Gen Alpha, and the surprising reason why your favorite sports team got in on the internet action of The Summer I Turned Pretty. 00:00 Intro 00:39 A TikTok ban update 04:20 Advertisers take award shows 14:52 Why Salish Matter’s launch really mattered 22:34 Brands tuning in to "The Summer I Turned Pretty" This episode was sponsored by Digicom. To learn more, go to http://digicom.io/brew Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 min
  • Labubus Win the US Open and American Eagle’s Sydney Sweeney Bet Pays Off

    Labubus Win the US Open and American Eagle’s Sydney Sweeney Bet Pays Off
    Sep 10 2025
    Welcome to Marketing Brew Weekly! This week we’re discussing Nike’s new ad for Gen Z, why American Eagle continues to win the denim wars, how Labubus really took the spotlight at the US Open, and which brands tried their best to capitalize on Taylor Swift’s big news. 00:00 Intro 00:35 Nike’s new slogan 04:17 American Eagle continues to soar 12:32 Labubus win the US Open 19:05 Taylor Swift’s effect on brands and Find the Fake game This episode was sponsored by Digicom. To learn more, go to http://digicom.io/brew Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 min