You’re listening to 'Emergent' - backed by Gen II. We aim to provide a community and platform to support, inform and connect the next generation of fund managers.

Join our host Nicola Nicholson, Group Head of Marketing at Gen II and one of the Programme Founders at Emergent.

Today we're joined by Chris Morris, a Programme Founder at Emergent and digital marketing expert.

This is the first episode in a new series called Marketing Matters. Listening to the members in the Emergent community we’re unpacking the key marketing trends that you can’t afford to ignore!

First up we have personalisation. Could it be key to building stronger investor relationships?

Can the often-overlooked strategy of personalisation help you build stronger relationships with your investors, and position your firm as a leader in the market?

Give the episode a listen to find out.

Our community focuses on supporting private capital executives raising a first or second institutional fund, spinning out, diversifying away from their core strategy or whose businesses are minority or female-owned.

Being a part of Emergent gives you access to experts, peers and senior executives to help you build your profile. To join Emergent or find more episodes of our podcast go to our website, emergentinsight.org

For more information on how Gen II supports ‘first-time’ managers and emerging managers with operational excellence, to ensure they are in the best possible position to meet challenges head on visit our website gen2fund.com

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