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The Return of Marketing Media and Cupcakes: COVID, Struggles, and Resilience

On February 8th, 2021, John and Angel Ondo's podcast 'Marketing Media and Cupcakes' vanished, with no explanation. Returning after four years and seven months, the couple reveals the real story behind their hiatus. Following a positive COVID-19 diagnosis, Angel experienced health challenges that deeply impacted their life and small business. Angel talks about her devastating loss of taste and smell, which halted her cupcake business, while John shares how they adapted amidst personal and professional hurdles. They reflect on lessons learned, the shift in their business models, and plans for their three 'postseason' episodes as they reconnect with their audience. Join them as they explain their journey and share insights on resilience, marketing, and the impacts of COVID-19. If you're glad to see this podcast return, please let us know at john@ondomedia.com and like and subscribe.

00:00 The Mysterious Disappearance

01:07 The Last Episode and COVID Strikes

01:55 The Long Hiatus Explained

02:41 The Impact on Angel's Cupcake Business

04:00 The Struggles with COVID Symptoms

09:40 Vaccination and New Challenges

13:10 Struggles with Smell and Taste Post-COVID

14:07 Current State of Smell and Taste

15:57 Resuming Baking and Business Adjustments

16:48 New Business Model and Lessons Learned

21:50 Family and Work-Life Balance

23:14 Podcast Revival and Future Plans

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More interesting than the actual game, the commercials on this year's Super Game made some impressive statements. John and Angel review their favorite ads based on how well they made the connection between the brand and the content.

John's commercial and documentary background leads to his belief that its not enough to have a memorable ad, it must remind you of the actual brand who made the ad.

Fresh out the morning after the game, we review these ads and you can also listen to our podcast each week on Apple Podcasts, Spotify, Amazon, and anywhere you can listen to a podcast.

Watch this episode on YouTube:
https://youtu.be/q4edEdj1HhU

Our Website is http://marketingmediacupcakes.com

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Welcome to episode 75 of Marketing Media & Cupcakes, where we bring best practices for your business. This week John and Angel discuss best practices for your business. Angel has been training staff at her Fortune 500 company for many years. Traning is critical to having a consistent voice for your customers and clients. She shares 4 quick tips that can help your training be more effective. John is a licensed drone or (UAV) pilot. Aerial photography is a great way to enhance your business's brand when you can show beautiful aerial shots of a car dealership or commercial property or just showing off your location downtown. However, there are risks you take when hiring a drone photographer or trying to do these shots on your own. John will explain why you need to take hiring a drone pilot seriously, and what to look for. Also, ways to make your pilot get great shots for you.

Angel's 4 Training Tips 5:30 into the show
1) Setting Expectations for the training
2) Make a schedule that divides, lecture with applied learning. No 8-hour lectures!
3) Hands-on Time, or OJT
4) Web/Computer-based training

If you have additional comments or questions email Angel at angel@marketingmediacupcakes.com

What you need to know about hiring a drone photographer at 20:30 into the episode.
1) The need to have a UAV FAA license, DO NOT HIRE someone unlicensed
2) Your pilot should have one-million-dollar insurance policy coverage.
3) Create a shot list for your pilot
4) You cannot fly a drone within five miles of an airport, and you are limited to 400 feet above the ground altitude. There are exceptions and a licensed operator will know what they are.

For more information or questions email john@makertingmediacupcakes.com

Find us at Marketing Media & Cupcakes website and on social media

Thanks for listening!
John & Angel