Today’s episode of The Marketing Minute with Denise Fay is all about Money Metrics that Matter. This podcast series is for solopreneurs and small business owners, where I give you a quick tip for small wins with big impact.

We talk about one topic per podcast making it easy for you to take action. This week’s episode is the second part of the Metric series, which started with Use Marketing Metrics.

This week we’re talking about turning numbers into growth and ultimately profit. While metrics and measurement can often be seen as the less glamorous side of marketing, it is no less important than the glamorous side with all the promotional and communication techniques.

This week, after a brief recap of three core metrics to measure, we talk about the money metrics that matter. They are often avoided but they matter so much for confident decision making.

The three Money Metrics Covered are

1️⃣ Lead Conversion Metrics

2️⃣ Customer Lifetime Value (CLV)

3️⃣ Marketing Qualified Leads (MQL)

and I share a bonus one which is worth listening to this episode alone!

I explain how all four metrics work together which prevents guessing and leads to proper tweaking, testing and measuring.

As always, I finish with a challenge so that you can take direct action as a result of this podcast.

The FAY WAY - A Six Stage Marketing System

Metrics is part of Yield, the last Y in the FAY WAY. Download the FAY WAY to Marketing framework to get the 6-stage system to build your marketing strategy from the ground up. It’s packed with 18 quick wins you can implement today. Head on over to achievemarketing.ie/plan.

Email Marketing

We talk about growing your email list – and often times, a lead magnet helps with that. Check out Episode 4 – Create a Lead Magnet.

Money Metrics that Matter | Episode 6 is available now on:

• Apple Podcasts
• Spotify
• Amazon
• directly at achievemarketing.ie/podcast

Get yourself a Copy of Marketing Made Easier with ChatGPT - the book that combines the FAY WAY marketing sytem with over 100 ChatGPT prompts.

If this episode got you thinking, then, help another business owner out… Share this episode with a friend or work colleague.

Tag me on social @denisefay or @denisefay_achievemarketing or #MarketingMinutewithDenise Email me at denisefay@achievemarketing.ie with your thoughts or ah has! I love hearing from listeners.

And if you’re enjoying the podcast, I’d love if you could...

1. Subscribe on your platform of choice

2. Leave a review

3. Share with your business community.

Together, let’s keep those small wins turning into big impact.

Ways to work together

I have a number of 1:1 coaching and mentoring packages to suit everyone’s budget and timeline. From jogger to sprinter, our packages will suit you. Book a Fast Track call today.

Lets Keep in Touch

• Denise Fay on Instagram
• Denise Fay on Linkedin
• Denise’s personal website

Take care,
Denise

P.S. If you enjoy this podcast, please leave a review on Apple or Spotify to help others discover my unique marketing approach. Feel free to share this episode with friends or colleagues who would benefit from it.

In this episode of The Marketing Minute, we’re tackling a part of marketing many people avoid—metrics.

Yes, the numbers.

But don’t worry, this isn’t a boring episode.

Just like financial metrics, marketing metrics are the secret to making smart, profitable decisions.

If you’re tired of guessing what’s working in your marketing, or you feel like you’re doing all the things but nothing’s sticking, then stick your earbuds in as this episode is for you.

You’ll walk away knowing what to track, why it matters, and how to use that data to grow your business.

And juicy bonus – this is just part 1!

In This Episode, you’ll Learn:

• What marketing metrics actually are (without the jargon!)

• Why tracking your efforts isn’t optional—it’s essential

• The 3 core types of metrics every business should be looking at:

◦ Website metrics

◦ Email marketing metrics

◦ Social media

• How often to check your metrics

• What tools to use (even if you’re not techy!)

• Why you only need to track a few key numbers—not everything

Free Resource Mentioned

The FAY WAY - A Six Stage Marketing System

Metrics is part of Yield, the last Y in the FAY WAY. Download the FAY WAY to Marketing framework to get the 6-stage system to build your marketing strategy from the ground up. It’s packed with 18 quick wins you can implement today.

Head on over to achievemarketing.ie/plan.

Email Marketing

We talk about growing your email list – and often times, a lead magnet helps with that. Check out Episode 4 – Create a Lead Magnet.

🎧 Listen to This Episode - Episode 5 – Use Marketing Metrics is available now on:

• Apple Podcasts
• Spotify
• Amazon Music
• Or directly at achievemarketing.ie/podcast

Get yourself a Copy of Marketing Made Easier with ChatGPT - the book that combines the FAY WAY marketing sytem with over 100 ChatGPT prompts.

Share + Subscribe

If this episode got you thinking, then, help another business owner out...

• Share this episode with a friend or work colleague
• Tag me on social @denisefay
• Email me: denisefay@achievemarketing.ie with your thoughts or ah has! I love hearing from listeners.

And if you’re enjoying the podcast, I’d love for you to:

1. Subscribe on your platform of choice

2. Leave a review

3. Share with your business community.

Together, let’s keep those small wins turning into big impact.

In this episode of The Marketing Minute, we're diving into one of the most powerful (and overlooked) strategies to attract your dream clients and grow your email list - offering a lead magnet.

If you’ve ever wondered:

• “How do I get people to actually sign up to my email list?”
• “What’s a lead magnet and do I really need one?”
• “What type of freebie will actually work for my business?”

Then this episode is for you.

I break it all down into simple steps that you can take action on today, because you don’t need a 12-part funnel to start growing your list, just the right offer at the right time. Lets simplify things, shall we?

What We Cover in This Episode

✔️ What a lead magnet is and why it still works in 2025,

✔️ How to create a lead magnet that your audience actually wants

✔️ A simple way to create it – no procrastination, no messing around, just action

✔️ Smart ways to promote it—without feeling salesy

✔️ A simple challenge to help you get started this week

Before we go any further, because there is the age old question, does email marketing and Lead Magnets Still Matter in 2025?

Email marketing isn’t dead. In fact, it’s performing better than ever:

- $36 ROI for every $1 spent on email marketing

- Lead magnets convert website visitors into subscribers

- They build trust and set you apart as the expert

🎧 Listen to the Full Episode

Episode 4 – Offer a Lead Magnet is available wherever you get your podcasts - Apple | Spotify | achievemarketing.ie/podcast

Related Resources

Here are some examples of my magnets that have proved successful over the years:

• Design your YOU Factor using these 4 Steps
• 30 Day Social Media Plan -
• How to Market your Small Business

And when writing the lead magnet, consider checking the resources out:

• Episode 3: Use Power Words to Supercharge Your Copy
• Power Words to Master your Marketing Communication

Get yourself a Copy of Marketing Made Easier with ChatGPT

Share + Subscribe

If this episode got your wheels turning, help another business owner out...

🔁 Share this episode with a friend

💬 Tag me on social @denisefay

📩 Or email me: denisefay@achievemarketing.ie

And if you’re enjoying the podcast, I’d love for you to:

1. Subscribe on your platform of choice

2. Leave a review

3. Share with your business community

Together, let’s keep those small wins turning into big impact.