Marketing Tech: Inside Napier's B2B Strategy
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
Marketing Tech: Inside Napier's B2B Strategy
-
Narrateur(s):
-
Auteur(s):
À propos de cet audio
Dive into the world of B2B technology marketing with Mike Maynard, Chairman of Napier Partnership Limited. In this fascinating CTRL+Listen podcast episode, Mike shares his remarkable journey from electronics engineering to leading a successful marketing agency, offering unique insights into tech marketing strategies.Explore the critical differences in selling to engineers versus consumers, the evolving landscape of generative AI, and how technical companies can effectively communicate their value proposition. Mike discusses Napier's innovative approach to helping tech clients grow their sales and navigate the changing digital marketing ecosystem.
Resources from this Episode:
- Connect with Mike- Learn More about Mike- Learn More about Napier- Browse Octopart for Parts & Tech News