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Marketing That Matters

Marketing That Matters

Auteur(s): J&A Media
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 Casual conversations for purpose-driven women. It's easy for people to market a product but to sell it - it needs a why. In the age of content marketing, you can’t just show products and expect to be remembered, to be followed or to build your community. You need to show your why - your purpose behind your product. We explore finding the fine line for marketing, in not giving it all away, but still being relatable. Each week we’ll talk about what's grabbed our attention, productivity hacks making our life easier, and chat about a purpose-led brand. Jade & Aleesha both have over a decade of experience in advertising and marketing. With careers spanning agency and corporate sides, both have worked with well known national brands plus niche, local brands. Jade & Aleesha have both taught at Edith Cowan University and love imparting their knowledge of marketing with others. More about J&A Strategic Marketing: https://www.marketingthatmatters.com.auCopyright 2020 All rights reserved. Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Make money from this customer segment

    Make money from this customer segment
    Dec 1 2021

    This month on the podcast Jade talks about the lucrative customer segment that you may be failing to target. Aleesha looks at a major marketing event and the term 'purpose washing'. We then dive into our vulnerable question for the podcast; advice we would give our younger self.

    Links:

    https://www.cmo.com.au/article/691133/brands-ignoring-lucrative-customer-segment-failing-older-people/

    https://adage.com/article/special-report-ana-annual-meeting/2021-ana-masters-marketing-trends/2371806?adobe_mc=MCMID%3D33614230946380163510617897231045129809%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1634026459&CSAuthResp=1%3A%3A5421612%3A0%3A24%3Asuccess%3A205B9D198D3429BE7949CD22ED39606D
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    24 min
  • Who‘s going to win the streaming wars?

    Who‘s going to win the streaming wars?
    Nov 1 2021

    In this month's podcast J&A talk about the rise of streaming services and everything marketers need to know about streaming TV vs linear TV. Aleesha also reflects on a famous Superbowl ad from 2019 with purpose at it's core. We also get vulnerable with you and talk about what we strongly dislike.

    Links:

    https://www.voxer.com/

    https://trello.com/

    https://adage.com/article/marketing-news-strategy/streaming-wars-everything-marketers-should-know/2362826

    https://www.nytimes.com/2021/03/23/business/media/branded-content-movies.html

    https://www.youtube.com/watch?v=kW46iX_2tFo

    https://youtu.be/2UqNw1mvTXc
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    32 min
  • Why do we need to achieve ALL the things?

    Why do we need to achieve ALL the things?
    Oct 4 2021

    On this week's episode J&A chat about the hidden bias in all of us and even our marketing campaigns. We also question is being too productive is an issue - do you write things on your list when you've done them just to cross them off? You can find out in this episode. Aleesha and Jade tell us the one quality they would change about themselves.

    Links:

    https://www.mamamia.com.au/bridie-jabour-trivial-grievances/

    https://www.triplepundit.com/story/2018/how-pg-prioritizes-diversity-inclusion-and-gender-equality-create-global-impact/55431

    https://youtu.be/Y20otHyFVys

    https://www.youtube.com/watch?v=bxZBtWGYV1c

    https://www.thelookinglass.com/fearless-episodes/105-the-vulnerable-leader-marc-pritchard
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    34 min
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