If marketing your private practice feels like staring down a giant, tangled to-do list—you’re not alone. In this episode, I walk you through a simple, grounded framework to help you get unstuck and figure out exactly where to focus your marketing energy. Whether you’re brand new or knee-deep in your business and still feeling overwhelmed, this conversation will help you take a deep breath and take your next right step.

We’ll talk through the three stages of your client’s journey—Unaware, Aware, and Sure—and how to reverse-engineer your marketing to support that path. Plus, I’ll share the most effective conversion strategies I see therapists use to consistently attract RightFit, full-fee clients.

Here’s what you’ll learn in this episode:

1️⃣ Why starting with “making people aware” can backfire—and what to focus on first instead

2️⃣ The three client journey stages and how to align your marketing with each one

3️⃣ A decision-making framework to help you prioritize what to work on next without the overwhelm

Resources & Links Mentioned:

• The Walker Strategy Co website: walkerstrategyco.com
• Magnetic Niche Method: walkerstrategyco.com/mnm
• DIY Brand Kit: walkerstrategyco.com/dbk
• PsychToday Success Pack: walkerstrategyco.com/ptsp
• Confident Copy: walkerstrategyco.com/cc
• Black Friday Deals: walkerstrategyco.com/bf25
• Join the Get Booked Out Facebook group: facebook.com/groups/getbookedout

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

You’re ready to raise your fees, step into the next phase of your practice, and be perceived as the skilled, premium therapist you truly are. But how do you look the part—without spinning out over which font feels more “grounded confident” or whether beige or blush sends the right message?

In this episode, I’m walking you through how to define your visual identity in a way that feels clear, aligned, and truly representative of your expertise. We’ll talk about why design isn’t just about looking good—it’s about creating emotional safety and trust. And I’ll give you four grounding exercises to help you clarify the feeling you want to evoke and make design decisions that actually reflect your brand, not someone else’s.

Whether you’re DIYing your visuals or feeling overwhelmed by the idea, this episode will help you move forward with confidence.

Here’s what you’ll learn in this episode:

1️⃣ Why design isn’t just decoration—it’s a tool for building trust, safety, and connection

2️⃣ Four guided exercises to define the emotional tone and personality of your brand

3️⃣ How to spot and stop the spiral of trying to “be everything” visually—and what to do instead

Resources & Links Mentioned:

• The Walker Strategy Co website: walkerstrategyco.com
• Signature Brand Intensive (Black Friday offer): walkerstrategyco.com/bf25

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

You know your website should “look good,” but have you ever wondered why that matters—or what your design is actually communicating to potential clients before they even read a word?

In this episode, I break down the psychology behind effective design and why pretty isn’t the same as strategic. Whether you’ve got a DIY site or you’re using one of our templates, you’ll walk away with powerful (and doable!) ways to help your website feel like you—and build trust from the very first glance.

We’ll cover six core principles of design psychology to help you create a site that feels calm, clear, and aligned with your energy. These principles aren’t just aesthetic—they’re deeply rooted in how your clients perceive safety, trust, and professionalism.

Here’s what you’ll learn in this episode:

1️⃣ Why “pretty” design isn’t enough—and how to tell if your site is actually effective

2️⃣ The six subconscious signals your design is sending (and how to make sure they match your clinical energy)

3️⃣ Small design tweaks that make a big impact on client trust and connection

Resources & Links Mentioned:

• Squarespace Templates: walkerstrategyco.com/templates
• Black Friday Sale (starts next month!): walkerstrategyco.com/bf25
• DIY Brand Kit: walkerstrategyco.com/dbk
• The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.