In this episode, we dive into the power of Intentional Positioning—a bold branding strategy that embraces clarity, specificity, and the courage to exclude. Instead of trying to appeal to everyone, we’ll show you why narrowing your focus and speaking directly to the right people can transform your practice.
Discover how intentional, strategic positioning not only strengthens your brand but also drives growth, attracts your ideal clients, and ultimately boosts your sales. You don’t need to hold back or water down your message. We’ll explain why being assertive in your brand positioning is one of the smartest moves you can make—and how it can unlock the next level for your business.

This episode of “Marketing for Therapists” tackles the post-graduation hurdles faced by new counsellors. Hosts Daniela Torres and Rod Pancine address listener questions about transitioning to full-time practice, managing different personality types (entrepreneurial vs. introverted), and building a successful therapy practice without the need for relentless “hustling.” The podcast emphasizes the importance of self-awareness, strategic planning, and identifying core services. Practical advice includes a “learn or hire” approach to managing practice tasks, A/B testing marketing efforts, and considering a clinic association for mentorship, experience, and reduced initial risk. The hosts stress the significance of authenticity, passion, and overcoming self-doubt through self-reflection and avoiding perfectionism. Ultimately, the episode encourages listeners to take action, experiment, and trust their intuition in navigating their career path.

Want to go deeper? Read the full blog post with org chart examples and task breakdowns here:

https://kiaiagency.com/launching-your-therapy-practice/

Most therapists cringe at the word “funnel”—and we get it.

In this episode of Marketing for Therapists, Rod Pancine and Daniela Torres unpack a more human, authentic approach to attracting and engaging clients: your practice ecosystem.

You’ll learn how to build a nurturing path that helps potential clients connect with your brand over time—not just convert. From newsletters to CRMs, we explore how to create small wins (like free PDFs, audio, or video content) that build trust.

This episode breaks down the basics of funnels and how to create a client journey that feels personal, intentional, and aligned.

🔗 Want us to build your client ecosystem? Get a Free consultation