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Marketing vs Sales

Marketing vs Sales

Auteur(s): David Aron and Rob Hamilton
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À propos de cet audio

Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.

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Épisodes
  • Doctor Dave's Competition!

    Doctor Dave's Competition!
    Jun 1 2025

    Doctor Dave talks about how to identify competition for your product, service, or solution. The many ideas a principles of competition are bounced back in forth. And can the choice of doing nothing actually represent a competitor of sorts.

    Ramblin' Rob and Doctor Dave will be back after a quick summer break at the beginning of July. See you then!
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    49 min
  • Ramblin' Rob's "You Don't Have to Say No!" SPECIAL ISSUE!

    Ramblin' Rob's "You Don't Have to Say No!" SPECIAL ISSUE!
    May 18 2025

    A special issue and re-broadcast of "You Don't Have to Say No!" from 1998! Rob Hamilton introduced the idea of Feigned Indifference and The Technique (Counter-Transition-Close) in this program. It was the beginning of concepts and ideas that brought Beyond the Walkaround into being in 2014. A little nostalgic and designed for Saturn stores prior to the brand being terminated, it gives great insight into modern sales and what might have been and still could be. Don't miss it!
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    1 h et 3 min
  • Distribution for HST from Ramblin' Rob (Online Format)

    Distribution for HST from Ramblin' Rob (Online Format)
    May 4 2025
    41 min

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