Martin Lindstrom is a leading authority on branding and consumer psychology. He is a bestselling author and global advisor to Fortune 500 companies, known for his pioneering work on neuromarketing and his ability to uncover the hidden drivers behind why consumers think, feel, and buy the way they do. Martin has been recognized by Thinkers50 as one of the top 50 management thinkers in the world and is the host of the popular NEWSWEEK show "Why Do We...?"

Martin and Brian discuss culture and branding in the era of AI, how generational ideas around work are colliding with AI and all its hype, how 65% of the work done in organizations today is bureaucratic, and how most business leaders today have no idea what AI really is. We discussed the process leaders can take to "predict five minutes ahead", what Martin would do if he were named CMO of one of the top AI companies, and so much more.

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