Meetings, whether in person or online, are notorious as time wasters, often plagued by late starts, irrelevant discussions, and a lack of clear outcomes. There’s a better way, which I call the 55-Minute Meeting. This approach offers practical solutions to reclaim productivity, minimize stress, and maximize the effectiveness of meetings, by connecting with people’s motivations and physiology rather than the agenda. I use the analogy of retail pricing strategies, where a slight adjustment (like $19.95 instead of $20) significantly influences consumer behavior. Similarly, a shorter, precise meeting duration – 55 minutes instead of an hour – or even shorter, or even asynchronous – taps into our need for structure, clarity and balance.

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