Mastering Partnership Marketing: Turning Collaborations into Growth Engines
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Mastering Partnership Marketing: Turning Collaborations into Growth Engines
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In this episode, Adam and Kate sit down with marketing leader Bryna Dilman to explore the secrets behind setting up a successful partnership program.
From finding the right partners to building scalable content programs and measuring success, Bryna shares actionable strategies that drive real growth.
Key Moments• [05:59] Finding the Right PartnersHow to identify and approach the right partners to maximize impact.• [07:27] Gaining Executive Buy-In for PartnershipsEffective strategies to secure leadership support for your partnership initiatives.• [11:11] Measuring Success: Metrics That MatterThe key performance indicators you need to track for successful partnerships.• [36:29] Final Advice on Setting Up a Partnership ProgramBryna’s actionable steps for building a partnership strategy that drives growth.
Packed with practical insights and real-world examples, this episode is your guide to building partnerships that matter.