
Mastering the Market: Pricing Psychology and Client Relationships
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What does it take to thrive in real estate for over three decades? Robin DiBuono pulls back the curtain on her remarkable 33-year journey that began when she was just 21 years old and still finishing college.
From humble beginnings helping her future husband with paperwork to building a successful family business, Robin shares the principles that have guided her through recessions, market booms, and technological revolutions. Her refreshingly practical approach centers on three core tenets: showing up consistently ("every day is game day"), being thoroughly prepared, and demonstrating resilience through market fluctuations.
Robin's pricing philosophy stands out as particularly valuable in today's evolving market. She explains why "pricing overcomes all objections" and reveals her strategy of calling agents with pending sales to uncover transaction details most agents miss. This commitment to deeper market intelligence has given her listings a competitive edge for decades.
Perhaps most surprising is Robin's dedication to geographic farming—maintaining three neighborhood territories, one since 1991—in an era when many agents chase quick digital wins. Her story of a client who kept her postcard for nine years before listing demonstrates the compounding returns of consistency and patience.
The conversation also explores family dynamics in real estate, with two of Robin's children now working in the business. Her daughter Kristen handles their social media ("for job security," Robin laughs), highlighting the value of leveraging team strengths rather than trying to master everything yourself.
Whether you're new to real estate or a seasoned professional, Robin's insights offer a blueprint for sustainable success that balances timeless fundamentals with adaptability to change. Want to build a business that thrives through any market? Start by treating every interaction like game day.