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Masters of Search

Masters of Search

Auteur(s): Niklas Buschner
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À propos de cet audio

 Radyant launched the Masters of Search podcast to bring you the behind the scenes stories from some of the smartest people around the world in SEO & AI Search. Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
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  • THIS FINTECH JUST DID £560M PROFIT | Fabrizio Ballarini, Head of Organic Growth @ Wise

    THIS FINTECH JUST DID £560M PROFIT | Fabrizio Ballarini, Head of Organic Growth @ Wise
    Dec 10 2025
    Wise is moving £145 billion across the globe, serving 15 million customers across 160 countries and 40 currencies. They’ve been profitable for years, with their latest financial accounts posting a £560 million profit before tax while saving customers £2 billion annually on hidden banking fees. And although the absolute number is pretty high, in relation to their scale, they’re just spending about £50 million a year on marketing. One part of this remarkable customer acquisition efficiency is a well-oiled organic growth engine. To understand how Wise built this growth machine, I'm excited to have Fabrizio Ballarini on the podcast today. As Head of Organic Growth at Wise, Fabrizio oversees a cornerstone of their customer acquisition, and he’s already been onboard for 10 years. ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Fabrizio on LinkedIn: https://www.linkedin.com/in/fabrizioballarini/ Wise on LinkedIn: https://www.linkedin.com/company/wiseaccount/
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    1 h et 31 min
  • BOOTSTRAPPED TO $8M ARR | Sandra Đajic, Senior Marketing & Growth Lead @ Chatbase

    BOOTSTRAPPED TO $8M ARR | Sandra Đajic, Senior Marketing & Growth Lead @ Chatbase
    Dec 3 2025
    Chatbase bootstrapped to $8M ARR* and turned AI search into their No. 2 user acquisition channel. So I invited Sandra to the Masters of Search podcast to reveal how they did it. *it was still $7M when we recorded Her answer? There's no glamorous secret. No magic trick. No growth hack. Just proper execution of fundamentals that most teams skip. Here's what drove their AI search success: 1) Crystal clear positioning "AI agents for customer support" - impossible for LLMs to confuse with generic AI tools. Sandra's team maintains this exact messaging everywhere. When AI searches for customer support solutions, it knows exactly what Chatbase does and who it's for. 2) Proper SEO foundation Domain authority, backlinks, technical setup. The boring stuff most startups skip because they're chasing AI search hacks. Sandra's insight: AI search doesn't work without the SEO fundamentals already in place. Everything feeds everything. 3) Obsessive documentation and changelog updates Their docs and changelog get updated religiously. Not just for users - for LLMs. Fresh, accurate documentation becomes the source material AI models cite when users ask highly specific questions about how to build customer support agents. 4) Content that lives everywhere Distribution through "written content influencers" - bloggers, Reddit contributors, not just social media creators. When the same clear message appears across multiple trustworthy sources, LLMs recognize the pattern and are more likely to mention Chatbase. 5) Free plan as entry point The free plan helps spread the word and get more eyeballs on the product. Right limitations let users experience value without burning AI costs. Obviously a much debated topic, but for Chatbase it worked out. Watch the full episode for the complete playbook. Link in comments. 👇 ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Sandra on LinkedIn: https://www.linkedin.com/in/sandra-dajic/ Chatbase on LinkedIn: https://www.linkedin.com/company/chatbase-co/
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    48 min
  • ENTERPRISE SEO MASTERCLASS | Roberto Grasiano, ex Head of Organic Growth & SEO @ Shutterstock

    ENTERPRISE SEO MASTERCLASS | Roberto Grasiano, ex Head of Organic Growth & SEO @ Shutterstock
    Nov 26 2025
    24 BILLION pages. That's the sheer scale at which Roberto Grasiano led SEO and organic growth at Shutterstock. I'm so excited that I could convince him to come on the Masters of Search to bring you 73 minutes of Enterprise SEO masterclass. Here are my key takeaways, both for Enterprise SEO and for smaller sites: 1. At enterprise scale, you can't crawl the site Roberto couldn't audit individual pages at Shutterstock (24B pages, 500M indexed). Instead, he built comprehensive taxonomy mapping the entire site structure into clusters: broad categories (animals, cars, people), then subcategories (felines, SUVs), with exact page counts for each. This taxonomy determined which optimizations to test and how to measure impact. Even at 10,000 pages, taxonomy thinking beats keyword thinking. Group pages by intent clusters and user journey stages, not just traffic volume. 2. Content optimized for bots actually costs you money Roberto moved SEO content from top of category pages (above products) to below the fold. Theory said top placement ranks better. Result? 15% traffic increase. Users wanting specific products don't read text blocks. They want to see products immediately. When you optimize for bots over humans, you hurt user experience, which ultimately hurts rankings. Plus, bots crawling content cost server resources. His rule: content should be made for humans. If it's good enough, it'll show to the people who need it. 3. ChatGPT commerce will be big When I pushed back on instant checkout in ChatGPT (pointing to Meta's failed checkout), Roberto made a psychological argument: OpenAI builds something that feels like a friend who knows you. Remember when everyone said people would never buy things online? "No one will trust this, we need to touch products." Now our parents spend hours on Amazon. Shopping behavior changes over decades. People will buy through AI interfaces. It won't be fast, but it'll happen. 4. SEOs are underpaid Roberto's advice: learn your data, understand attribution, connect organic to revenue. Don't ask your boss to track revenue if you can't answer "how much money did you make last quarter?" Moving from vanity metrics (rankings, traffic) to commercial metrics (pipeline, revenue) gives SEOs negotiating power. We have the tools and data available. We just need to use them. ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Roberto on LinkedIn: https://www.linkedin.com/in/robertograsiano/ Lottie on LinkedIn: https://www.linkedin.com/company/thankslottie/ Shutterstock on LinkedIn: https://www.linkedin.com/company/shutterstock/
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    1 h et 13 min
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