
Maximizing GTM Success with RevOps in 2025
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Although Revenue Operations (RevOps) is still an evolving function in SaaS, its role is critical to driving go-to-market efficiency.
At its core, RevOps ensures that go-to-market teams like Sales, Marketing, and Customer Success function as a unified, efficient system to enable the ideal customer journey.
One of the biggest challenges for RevOps leaders is managing resource allocation – making high-stakes decisions about structure, strategy, and investment. How do you allocate resources for maximum impact? When is the right time to scale? Which strategic focus areas will drive long-term success?
In this episode of SaaS Conversations, Katherine Zhang, CEO and General Manager of OPEXEngine by Bain & Company, shares expert insights on building a high-impact RevOps function. We cover:
- The foundational role of RevOps in go-to-market success
- How to structure RevOps around key strategic focus areas
- Common challenges in resource allocation and best practices
- The role of benchmarks in guiding smarter investment decisions – and how to use benchmarks effectively
- Why strong partnerships with Finance are critical for RevOps success
- How RevOps strategies must evolve as companies scale
Listen in to gain actionable insights on optimizing RevOps, aligning go-to-market teams, and setting the right strategic priorities for sustainable growth.