Media Rights & IP: The Real Game Behind Sports
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Media Rights & IP: The Real Game Behind Sports
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This week’s episode covers four major stories in sports and IP. We start with Cal Raleigh and the risks of not filing a trademark on his nickname. Then we break down the ESPN and Paramount carousel WWE, NFL RedZone, and UFC all shifting deals in a battle over media rights. We also take a look at the Jets being the Jets, after getting denied on their latest trademark filing. And finally, we dive into the Utah Mammoth trademark problem and what it means for the NHL’s newest franchise. Four stories, one theme: trademarks and media rights shape the future of sports.
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