Melina Palmer, Host of the Brainy Business Podcast and Applied Behavioral Economics Instructor at Texas A&M
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Melina Palmer, Host of the Brainy Business Podcast and Applied Behavioral Economics Instructor at Texas A&M
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In the latest installment of Marketing Trailblazers, Jeremy and Jess sit down with Melina Palmer, host of The Brainy Business Podcast and author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy Together, Jeremy, Jess, and Melina discuss:
- Key principles every marketer should understand to effectively influence consumer behavior.
- What inspired Melina to start The Brainy Business Podcast.
- Emerging trends and developments in behavioral economics that marketers should pay attention to.
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