Does your membership revenue feel random? You're working hard behind the scenes, your members are happy, but when it comes to growing your income and hitting your goals, things feel unpredictable.

If you've been frustrated by plateaued growth or can't seem to break out of the "nice little baseline" zone with your membership, this episode reveals exactly what needs to shift.

In this episode, I'm walking you through the three critical mindset and operational shifts that separate membership owners who are just maintaining from those who are truly membership-driven.

You'll discover where your energy might be leaking, which numbers actually matter, and how to stop guessing your way through growth.

We'll cover:

1. The three shifts from treating your membership like a side offer to becoming truly membership-driven
2. Why your super fans might be holding you back from attracting new members (and what to do about it)
3. The difference between knowing your numbers and guessing at growth strategies
4. How to stop the cycle of trying everything without knowing what actually works

If you're ready to move from accidental growth to intentional, predictable revenue with your membership, this episode will show you exactly where to start.

💘💘💘 P.S. I'm hosting a free workshop on February 12th, 2026 where we'll map out your compelling 12-month membership tier together. Whether you plan to offer it or not, this exercise will transform how you sell and deliver your membership.

Register at committedworkshop.com or catch the replay.

1. 🎯 The Gamplan Intensive: Work with me to grow your membership: themissingink.co/the-gameplan
2. What's your membership growth style? Take the quiz at growthstylequiz.com
3. Contact Natalie: themissingink.co/connect
4. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/34-take-control-membership-revenue

Follow on Social Media:

1. Instagram: instagram.com/natalietaylor.co
2. Threads: threads.net/@natalietaylor.co

What if building one skill could simultaneously improve how you sell your membership, enhance your member experience, boost retention, AND give you clearer revenue forecasting?

That skill is learning how to position a compelling 12-month membership tier... even if you have no plans to actually offer one.

In this episode, I'm breaking down why thinking through an annual membership offer will make you better at selling and retaining members across every pricing tier, plus open up revenue opportunities you might not be seeing right now.

Whether you currently offer monthly-only, already have an annual tier that nobody buys, or you're curious about adding longer-term commitments to your membership, this episode will shift how you think about long-term value and member journeys.

We'll cover:

1. Why approximately 20% of your audience would love to pay you upfront for a year (and how this changes your cashflow and forecasting)
2. The difference between pathway and ritual in your membership (and why this clarity makes you better at selling monthly plans too)
3. How mapping a 12-month member journey forces you to improve your experience and retention behind the scenes
4. The three ways to grow revenue from annual commitments beyond just selling them upfront
5. Why vague membership growth goals keep you guessing (and how to set strategic, specific targets instead)

If you want to grow your membership revenue this year through more than just adding new members, understanding annual positioning is the strategic advantage you've been missing.

💘💘💘 P.S. I'm hosting a free workshop on February 12th, 2026 where we'll map out your compelling 12-month membership tier together. Whether you plan to offer it or not, this exercise will transform how you sell and deliver your membership. Register at committedworkshop.com

1. 🎯 The Gamplan Intensive: Work with me to grow your membership: themissingink.co/the-gameplan
2. Contact Natalie: themissingink.co/connect
3. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/33-grow-membership-income-with-an-annual-plan

Follow on Social Media:

1. Instagram: instagram.com/natalietaylor.co
2. Threads:

If you've ever found yourself stress-cleaning your business during a promotion (or fantasizing about becoming a seaside barista), this episode is your lighthouse.

Running a membership promotion can trigger completely normal anxiety and discomfort. The vulnerability of putting yourself out there, the white-knuckle grip on your sales dashboard, the voice in your head questioning everything... it's a lot.

This episode is designed to be a life raft for anyone actively promoting their membership right now, or preparing for one.

Because in 2026, we can't take a passive approach to selling anymore. You need to be engaged during your promotion, but in the right ways - so you can get the most out of your launch without making yourself miserable in the process.

We'll cover:

1. 2 ways to create a feeling of steadiness instead of anxiety during your promotions (even when it doesn't go as planned)
2. How to turn your attention outward instead of obsessing over internal stories your brain spins during a promotion
3. The 3 practical levers you can pull during an active promotion so you can spend your time productively and close more sales
4. Specific strategies for different membership types based on your price point and audience size
5. Why every promotion builds currency beyond just new member sales (and how to collect that currency intentionally, every single time you sell)

Episode highlights:

1. 01:21 the stress-cleaning analogy and why launches trigger our most anxious behaviors
2. 04:33: who do you need to BE during a promotion? (This changes everything)
3. 05:50: why even 7-figure membership owners can be untethered during promotions (and what that teaches us)
4. 12:42: how to practice "strategic short-sightedness" and refuse sweeping judgments mid-launch
5. 13:07: the 3 specific things to track daily during your promotion (get a launch tracking document going)
6. 14:45: the content lever: turning objections, questions, and patterns into social posts, emails, and pop-up podcast episodes
7. 15:08: "shaking the trees" when things feel quiet: who to talk to and how to start strategic conversations
8. 22:30: real client example: how one membership owner had her best enrollment in 2 years by applying these exact strategies

If you're actively promoting your membership or planning a launch, this episode will help you stay grounded, take strategic action, and avoid the temptation to stress-clean your business when things feel uncertain.

1. 🎯 The Gamplan Intensive: Work with me to grow your membership...