I coached my first nine clients completely for free.

Then $695. Then $999. Then $1,500. Then $2,500. Then $5,000. Now $15K-$36K for private coaching.

But here's what nobody tells you: pricing isn't just about picking a number. It's about your energetic capacity to hold that number. Your vibrational frequency. Your integrity.

In this episode, I'm sharing the FULL truth about pricing—the practical AND the energetic.

You'll hear about:
💜 Why I'm NOT a fan of beginners going high-ticket (and the chaos it creates)
💜 The value of pro bono work when you're starting (stay in your integrity!)
💜 The energetics of money: why it needs to flow BOTH in and out
💜 How to know when it's time to raise your prices (hint: resentment)
💜 What "vibrational frequency" has to do with your pricing
💜 Why being TOO CHEAP can actually repel your ideal clients
💜 9 strategies for raising your prices the RIGHT way

If you've been told to "just charge more" but something feels off... if you want to understand the energy behind pricing, not just the tactics...

This episode will change how you think about money in your business.

Your mess is your message. Let's turn it into millions together. 💜

Get my book Awaken Your Purpose at ericacarrico.com/books

To learn more, visit:
http://www.ericacarrico.com/

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Erica-Carrico/

I used to think I had to choose.

Spiritual or successful. Purpose-driven or profitable. Heart-centered or wealthy.

Like somehow wanting money would contaminate my mission. Like charging what I'm worth would make me less aligned.

That belief kept me broke for years. And it wasn't even mine.

In this episode, I'm dismantling the lie that spirituality and wealth are opposites—and making the case for why they're actually meant to go together.

You'll hear about:
💜 The religious messages that programmed my money beliefs
💜 Why I used to apologize for my prices and give everything away
💜 The reframe that changed everything: "What if making money IS part of my spiritual path?"
💜 Why poverty isn't spiritual and broke isn't holy
💜 How I integrate spirituality INTO my business (not separate from it)
💜 6 strategies for building wealth without losing your soul

If you've ever felt guilty about wanting money... if you've been told spiritual people shouldn't care about wealth... if you think you have to choose between your soul and your success...

This episode is your permission slip to stop choosing.

Your mess is your message. Let's turn it into millions together. 💜

Get my book Awaken Your Purpose at ericacarrico.com/books

To learn more, visit:
http://www.ericacarrico.com/

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Erica-Carrico/

My daughter said something to me the other day that stopped me in my tracks:

"Mom, you're a stay-at-home mom, right??"

I run a multimillion-dollar business. I've been in Forbes. I wrote a book.

And my daughter thinks I'm a stay-at-home mom.

That, my loves, is the goal.

In this episode, I'm sharing exactly how I designed my business to work FOR my life as a mom... not the other way around. No more choosing between your kids and your calling.

You'll hear about:
💜 What my life looked like before: 25 private clients, 6-month waitlist, drowning while going through a divorce
💜 Why I don't believe in "balance"—I believe in DESIGN
💜 How I restructured from private clients to a group program (and why it was terrifying)
💜 My non-negotiable work hours: after school drop-off, done by 3:30 pickup
💜 Why I hired help at home but NOT a nanny—and the difference that makes
💜 What my kids are learning by watching me build this way

If you've been told you have to choose between success and presence... if you're a slave to your own business... if you want your kids to see a different reality of what a successful woman looks like...

This episode is your permission slip to design something different.

Your mess is your message. Let's turn it into millions together. 💜

Get my book Awaken Your Purpose at ericacarrico.com/books

To learn more, visit:
http://www.ericacarrico.com/

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Erica-Carrico/

The first time I hit a six-figure month, I got physically sick.

Not from stress. From receiving.

My body couldn't handle having that much money. Because somewhere deep inside, I didn't believe I was allowed to have it.

We talk a lot about how to MAKE money. But nobody talks about why we push it away once it comes. Why we sabotage. Why we spend it as fast as we earn it. Why we feel guilty for having more than others.

This episode goes there.

You'll hear about:
💜 Why I used to spend money as fast as it came in (and the real reason behind it)
💜 The guilt and shame I carried about having nice things
💜 The fear of success that was even bigger than my fear of failure
💜 How to reframe what money actually is (hint: it's not evil)
💜 Why most women are terrible at receiving—and how to practice
💜 6 practical strategies to stop blocking abundance and start holding wealth

If you're making money but can't seem to keep it... if you feel guilty every time something good happens... if you secretly believe having wealth makes you a bad person...

This episode is your permission slip to receive.

Your mess is your message. Let's turn it into millions together. 💜

Get my book Awaken Your Purpose at ericacarrico.com/books

To learn more, visit:
http://www.ericacarrico.com/

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Erica-Carrico/

Last week I told you how I got sober. Today I'm telling you what happened next.

Five years without a drink. And here's what nobody tells you:

I lost friends.

People stopped inviting me to things - mom trips involved wine, get-togethers felt weird when I wasn't drinking.

I realized I couldn't relate to people anymore. The conversations all felt surface level. People repeat themselves after a few drinks and don't even notice.

I had to completely rewire my life. No beer after skiing. No bars. No happy hours.

Nothing to take the edge off. Ever.

Dating was brutal. Everyone wants drinks on a first date. I dated a guy who quit drinking but smoked pot daily - just trading one numbing agent for another. I'd rather be alone than with someone running from themselves.

In these five years, I've gone through divorce, custody battles, watching my kids go through things they shouldn't. The courts not doing proper investigations. Lost friends, partners, the life I thought I'd have.

All without anything to take the edge off.

But here's what ELSE happened:

My business hit million-dollar revenue. I was featured in Forbes and NY Times. I wrote a book. I bought horses, a mountain house, investment properties. I built a nest egg for my kids. After years of dating, I found a sober partner - the healthiest relationship I've ever had.

My body healed. I'm in perimenopause and healthier than I've been in years. My kids see me FULLY ALIVE.

In this episode:
💜 The friendships I lost (and why it's okay)
💜 Dating sober until I found my person
💜 Going through hell without the edge
💜 Forbes, NY Times, and million-dollar years
💜 Falling in love with myself

Less friends. More life. It's worth it.

Get Awaken Your Purpose at ericacarrico.com/books 💜

To learn more, visit:
http://www.ericacarrico.com/

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Erica-Carrico/

I woke up one morning and couldn't remember if I had bathed my kids the night before.

That was the lowest moment of my motherhood. And the moment everything changed.

Drinking had always been part of my life. Sorority in college. Living abroad and trying local wines. Corporate recruitment culture with boozy lunches and happy hours. Marriage, where a cheese platter and a bottle of wine became our only reprieve.

It never felt like a problem. Until it did.

In March 2020, I won International Coach of the Year in Australia. On that same trip, I finally decided to leave my marriage after 7 years of trying to find the courage. I flew home, told my husband I wanted a divorce... and then the entire world shut down.

Nine months trapped in a house with someone I'd just asked to divorce.

Homeschooling two kids. No gym. No mountains. No escape.

The couple-times-a-week glass became nightly. The nightly glass became two. Then a bottle. The 5pm start became 3pm. And all day, I thought about when I could have my first drink.

My best friend said I was just coping. But if you feel like you have a problem, you DO.

In this episode:
💜 How "normal" drinking became a problem
💜 What alcohol actually does to your body and mind
💜 The morning that broke me open
💜 Why I needed to go through my transformation sober
💜 The book that changed everything

I haven't had a drink since. Not because I'm "fixed," but because I finally understand what alcohol was taking from me.

If something in this episode makes you uncomfortable - pay attention to that.

Get Awaken Your Purpose at ericacarrico.com/books 💜

To learn more, visit:
http://www.ericacarrico.com/

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Erica-Carrico/

"When Staying Is the Wrong Kind of Brave" - A Follow-Up to The Marriage That Was Killing Me

After Episode 6 aired, my inbox exploded. Hundreds of messages from women saying, "It's like you were describing my life."

So this episode is for you. The one who's dying inside while everyone thinks you're fine. The one who stopped caring because caring hurts too much. The one who's staying out of fear, not love.

In this episode, I answer the questions you've been afraid to ask:

💜 How do you know if it's really over or just a rough patch?
💜 What about the kids? Won't divorce traumatize them?
💜 Why does he say he's "blindsided" when I've been unhappy for years?
💜 How did I find the courage to actually leave?
💜 What questions helped me get clarity?

I share the moment my son asked why married people sleep in the same bed—because we'd been in separate rooms so long he thought it was normal.

The relationship coach who told me I was "like Schwarzenegger with tits." The vision that kept me going when everything fell apart.

This isn't me telling you to leave. Only you know what's true for you.

But if you've stopped caring... if staying feels like dying... if you can't remember who you were before this relationship...

You already know. Deep down, you already know.

My book Awaken Your Purpose is the 28-day framework that helped me rebuild after leaving. Get your copy: https://ericacarrico.com/books

You deserve to be fully alive. 💜

To learn more, visit:
http://www.ericacarrico.com/

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Erica-Carrico/

I used to make $29,000 a year.

Twenty-nine thousand dollars as a nonprofit director with a master's degree, barely able to keep the lights on.

But the real problem wasn't the salary. It was my money story.

I believed men create wealth. Women support. So I stayed small, underpaid, and dependent—waiting for someone else to save me financially.

Then cancer woke me up.

Lying in that hospital bed, I realized: I'm the only one who can secure my children's future. Not my husband. Not anyone else. Me.

That's when everything shifted. I decided to become a single mom who uplevels instead of downgrades.

In this episode, I share:
💜 The money story that kept me stuck at $29K
💜 Why I was pushing my husband to provide instead of creating wealth myself
💜 The wake-up call that changed everything
💜 The golden ticket formula: natural gifts + passion + value creation = wealth
💜 How I went from $29K to building a multimillion-dollar business as a single mom
💜 The 3 questions that will shift your entire relationship with money
💜 Why aligning with your purpose is the key to financial freedom
Whether you want to build a million-dollar business or finally stop living paycheck to paycheck—this episode is for you.

You don't need anyone to save you. You can save yourself.

My book, Awaken Your Purpose, is the 28-day framework that took me from $29K to millions. It shows you how to get crystal clear on your purpose and build wealth doing what you love.

Get your copy at ericacarrico.com/books

Your purpose is your paycheck, love. It's time to claim it. 💜

To learn more, visit:
http://www.ericacarrico.com/

Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Erica-Carrico/