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Meta Ads: Under the Hood

Meta Ads: Under the Hood

Auteur(s): Megan Winter
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Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. Your host, Megan Winter (who has over a decade of digital marketing experience, has mentored hundreds of business owners at The Facebook Ads Academy, and runs her own ads agency) is here to lift the hood on Facebook and Instagram ads. Each week Megan breaks down the mechanics of meta ads, unpacks real campaigns, and shares how she uses ads to drive results - and how you can do the same. Ready to take a look under the hood? Let’s dive in! Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Part 2: 10 Meta Ad Mistakes (and how to avoid them)
    Sep 7 2025

    To download the playbook that goes alongside this episode click here: https://www.lumemarketing.com/mistakes

    In this episode, I take you through 6-10 mistakes small business owners make with their meta ads - and what to do instead.

    I’ve audited hundreds of meta ad accounts and I’ve seen the same mistakes being made with Facebook and Instagram ads again and again, so I’m recording this episode to lift the hood on these mistakes so you can steer clear.

    This is part two of a two-part series so be sure to listen to last week’s episode to discover the other 5 mistakes small business owners make when running meta ads.

    Resources, Links & Mentions:

    Part 1 Episode - Listen here

    Free Download - 10 meta ad mistakes small business owners make (and how to avoid them): Download

    Learn how to run your own ads like a pro: Apply to learn from me

    Let us take the wheel and run your ads for you: Done-for-you Meta Ads

    Unsure which option is right for you: Take the quiz

    Megan Winter on Instagram: @meganwinter

    Lume Marketing on Instagram: @lumemarketing

    Voir plus Voir moins
    21 min
  • Part 1: 10 Meta Ad Mistakes (and how to avoid them)
    Aug 31 2025

    To download the playbook that goes alongside this episode click here: https://www.lumemarketing.com/mistakes

    In this episode, I take you through the first 5 mistakes small business owners make with their meta ads - and what to do instead.

    I’ve audited hundreds of meta ad accounts and I’ve seen the same mistakes being made with Facebook and Instagram ads again and again, so I’m recording this episode to lift the hood on these mistakes so you can steer clear.

    This is part one of a two-part series so be sure to come back and listen next week to discover the other 5 mistakes small business owners make when running meta ads.

    Resources, Links & Mentions:


    Free Download - 10 meta ad mistakes small business owners make (and how to avoid them): Download

    Learn how to run your own ads like a pro: Apply to learn from me

    Let us take the wheel and run your ads for you: Done-for-you Meta Ads

    Unsure which option is right for you: Take the quiz

    Megan Winter on Instagram: @meganwinter

    Lume Marketing on Instagram: @lumemarketing

    Voir plus Voir moins
    21 min
  • The 4 Principles of Successful Meta Ads
    May 26 2025

    If your Facebook ads aren’t making you money, they’re costing you. And I’m not talking about a few clicks and conversions that look good on a report—I mean actual, bottom-line profit.

    I’ve worked with dozens of eCommerce brands inside The ROAS Lab, and every time I see a struggling ad account, it comes down to the same thing: lack of strategy.

    Want profitable Facebook ads? You need a solid framework.

    Struggling to make your Facebook ads profitable? In this episode, I share the exact 4-rule framework I use to run high-performing Meta ads that drive real eCommerce growth.

    Resources, Links & Mentions:

    Learn how to run your own ads like a pro: The ROAS Lab

    Let us take the wheel and run your ads for you: Done-for-you Meta Ads

    Unsure which option is right for you: Take the quiz

    Megan Winter on Instagram: @meganwinter

    Lume Marketing on Instagram: @lumemarketing

    Voir plus Voir moins
    24 min
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