I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day.

Apply here to see if you’re a good fit & get access to the private training.

Some lessons you can only learn the hard way—and believe me, I’ve learned my share.

In this raw and reflective episode, I’m sharing five of the most important truths I’ve learned the long way—about business, about life, and about becoming the kind of woman who creates both with intention.

If you’ve ever felt stuck, like you’re spinning your wheels, or unsure how to move forward, these are the truths I wish someone had told me 10 (or 20!) years ago. They’re the lessons that changed everything—not because they were easy, but because they were real.

Let’s get honest about what it really takes to build a business and life you actually love.

What You’ll Learn:

• Why waiting for rescue is the fastest way to stay stuck
• The real difference between emotional spiral and mental strength
• How structure actually creates freedom (not friction)
• Why setting the “wrong” goal might be exactly what you need
• What most high-achievers get wrong about joy—and how to fix it

Resources Mentioned:

Join my new Facebook group community—The Ruth Soukup Business Circle.

Powerhouse Program – Apply here to see if you’re a good fit & get access to the private training.

Key Quotes:

• “Nobody is coming to save you. But the good news? You don’t need them to.”
• “Mental strength is a muscle—and you train it by the way you talk to yourself.”
• “Structure doesn’t trap you—it frees you. Without it, you drift.”
• “Purpose doesn’t come from picking the perfect goal. It comes from movement.”
• “Joy isn’t a finish line. It’s available now—in the middle of the mess.”

Find Us:
Website: ruthsoukup.biz

Instagram: @ruthsoukupbiz

I put together a quick survey (it'll take about 3 minutes, I promise) to get a better sense of what's working and what's not working right now in the online business and digital marketing space.

And then I'm going to compile the results and share them back with everyone who participates—because I think we all need to know we're not in this alone, and I think there's real value in understanding what's happening across the industry.

Take the survey here.

And one more thing… I wanted to create a way to open up a conversation about all of this, so I decided to put together a FREE Facebook group—The Ruth Soukup Business Circle—and I'd love to have you join me there.

Let’s be honest—online business isn’t what it used to be.

Sales are down. Funnels are flat. Launches are stalling. What used to feel easy now feels hard—and if you’ve been feeling it too, you’re not crazy.

In this raw and real episode, I’m pulling back the curtain on the massive shifts happening behind the scenes in my business and why I’m rebuilding from the ground up. I’ll share what’s no longer working (even though I really didn’t want to admit it), what’s changing, and the 3 massive shifts we’re making to do business differently—because this isn’t just about strategy. It’s about leadership. It’s about courage. And it’s about stepping into what’s next… even when it’s terrifying.

If you’ve been feeling stuck, stale, or unsure what’s working anymore, this episode is for you.

What You’ll Learn:

• Why the “old playbook” of online business is broken
• The truth about content in the age of AI
• What’s actually working in a trust-recession economy
• The 3 key shifts we’re making right now
• Why it’s okay to change—even if you don’t have all the answers yet

Resources Mentioned:

Take the survey here.

Join my new Facebook group community—The Ruth Soukup Business Circle.

Powerhouse Program – Apply here to see if you’re a good fit & get access to the private training.

The Finish Strong Project HERE.

Key Quotes:

• “You can’t fix what you won’t face.”
• “Content isn’t the product anymore—transformation is.”
• “We’re not in a marketing economy anymore. We’re in a relationship economy.”
• “The future isn’t about automation. It’s about connection.”

Find Us:
Website: ruthsoukup.biz

Instagram: @ruthsoukupbiz

For the first time ever, I'm inviting you to join me behind the scenes as I plan and execute my most powerful Quarterly Sprint of the year — and design your own right alongside me.

Join me for The Finish Strong Project HERE.

I've also created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day.

Apply here to see if you’re a good fit & get access to the private training.

In this second half of the “State of the Union” series, Ruth moves from diagnosis to prescription. We’re talking real, tactical shifts you can make now to thrive in 2026. She walks you through five strategic changes she’s implementing in her own business—so you can see exactly how this new era plays out in practice.

If you’re ready to stop reacting and start proactively evolving, this playbook is for you.

What You’ll Learn:

• How to lean into thought leadership (vs. just creating content)
• Ways to foster genuine connection through transparency and authenticity
• How to shift from audience to community, not just followers
• Where to inject personal touch into systems to deepen trust
• How to accelerate results for your customers with smarter tools and frameworks
• How to choose which shift to make first, based on where your business is now

Resources Mentioned:

Powerhouse Program – Apply here to see if you’re a good fit & get access to the private training.

The Finish Strong Project HERE.

Key Quotes:

• “Thought leadership is not just content. It’s distilling your experience into a signature methodology.”
• “People don’t want to be spectators—they want to be part of something real.”
• “Every touchpoint is an opportunity for connection—or a leak in trust.”
• “Your customer’s time is your biggest promise. Help them get results faster.”

Find Us:
Website: ruthsoukup.biz

Instagram: @ruthsoukupbiz