Mini Episode | Instagram, Generative Engine Optimisation, Reddit AI ads & LinkedIn Influencers
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Mini Episode | Instagram, Generative Engine Optimisation, Reddit AI ads & LinkedIn Influencers
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In episode 5 The Marketing Update Podcasts's mini-episode titled "Did you miss it?" where David and Emma try to bring you recent marketing industry updates you might have missed they chortle their way through the following topics:
This week's topcis:
- Instagram (again?) are giving away more secrets in the form of a visual explaining which format is best for you audience.
- AI start-up Athena raise £2.2m in funding to build a GEO engine to help you get listed in LLMs.
- Reddit lay out which ads work best and explain how their AI search is driving huge growth in SEO.
- The rise of the LinkedIn 'Influencer' is here, but is the audience and the LinkedIn platform ready?
Useful links:
https://www.business.reddit.com/copy-creative-best-practices
https://www.marketingtechnews.net/news/marketing-methods-respond-to-technology-changes-with-privacy-ai-and-search-under-scrutiny/
https://www.marketingbrew.com/stories/2025/07/22/linkedin-breakout-platform-content-creators
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