Are you spending money on things because they actually make you happy, like a hobby you’re passionate about? Or are you spending money on things just to try to “keep up” with your friends or people you follow online? Your answer could have a big impact on your financial well-being.

Aleksandra Medina, co-founder of the social finance app Frich, rejoins the podcast to dive deeper into the financial challenges and questions that are top of mind for Gen Z. Together with hosts Bright Dickson, positive psychology expert, and Brian Ford, head of financial wellness at Truist, they discuss ways to turn insights around these questions into action.

The discussion covers:

• Why we should be having more honest conversations about money—and how Frich is helping Gen Z talk more openly about their finances

• Money questions that Gen Zers are asking via the Frich app, from etiquette around splitting the cost of dinner to wedding and engagement expectations

• Personal finance tips to help listeners of any age put insights and answers into action

“Part of being financially confident is knowing there are certain things that need to happen with your income every month—rent, savings, etc. But with the rest, you should feel confident in your ability to spend your money in a way that brings you the most amount of joy.”

—Aleksandra Medina, Co-founder, Frich

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• Share this episode with someone who could use these tips

Aleksandra Medina was seeking answers to her own questions about money when she co-founded Frich. Now, through the Frich app, she’s tuned in to Gen Z’s feelings about money and is helping to inspire more financial confidence, transparency, and know-how.

In this episode, Aleksandra shares her story with Truist psychology expert Bright Dickson and money guru Brian Ford. Together, they talk through her experience and challenges as a young tech entrepreneur whose company has raised $2.8 million in venture capital.

The discussion covers:

• The inspiration behind Frich and how it’s designed to drive authentic money conversations

• What it’s like getting started as a young tech entrepreneur and lessons she’s learned along the way

• Insights from Frich on Gen Z’s mindsets around money and personal finances

“Every single day, we try to encourage people to have more honest conversations about money.” —Aleksandra Medina, Co-founder, Frich

Listen to the episode and let us know what you think:

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• Share this episode with someone who could use these tips.

This content is provided to you for general information purposes only, and does not constitute legal, tax, accounting, financial, investment, or mental health advice. Any views or opinions expressed herein are solely those of the individual guest, and are not the product of, and may differ from the views of Truist. We do not make any warranties as to accuracy or completeness of this information, we do not endorse any third-party companies, products, or services described herein, and take no liability for your use of this information. You are encouraged to consult with competent legal, tax, accounting, financial investment, or mental health professionals based on your specific circumstances.

In this episode, Truist psychology expert Bright Dickson and money guru Brian Ford sit down with Matt Toussain, the founder and CIO of Open Security, to explore why scams are so prevalent and why digital fluency doesn’t always equal scam protection.

Matt, Bright, and Brian discuss how people of all ages can help protect themselves against scams, highlighting common tactics scammers use, how to recognize warning signs, and what steps you can take to avoid scams or respond if you become a victim.

The discussion covers:

• The most common types of scams and red flags to watch out for

• What to do if you’re targeted and how to be more secure in general

• The future of scams and how AI could be used to target potential victims

[PULL QUOTE]

“All that an adversary is trying to do is emotionally connect with us in a way that’s going to get us to respond to them.” —Matt Toussain, Founder and CIO, Open Security

[/PULL QUOTE]

Listen to the episode and let us know what you think:

• Leave us a rating or review on your favorite podcast platform.

• Subscribe for future episode alerts.

This content is provided to you for general information purposes only, and does not constitute legal, tax, accounting, financial, investment, or mental health advice. Any views or opinions expressed herein are solely those of the individual guest, and are not the product of, and may differ from the views of Truist. We do not make any warranties as to accuracy or completeness of this information, we do not endorse any third-party companies, products, or services described herein, and take no liability for your use of this information. You are encouraged to consult with competent legal, tax, accounting, financial investment, or mental health professionals based on your specific circumstances.