What happens when a pizza company promises free pizza for life to anyone brave (or foolish) enough to get their logo tattooed?

Chaos. Beautiful, cheesy chaos.

In this episode of Pocket Change, David W Byrne dives into the unbelievable true story of the 2018 Domino’s promotion in Russia where the company accidentally inspired thousands of people to get permanent tattoos for a lifetime of pizza…

only for Domino’s to panic and pull the plug days later.

You’ll hear about:

🍕 The man who tattooed the logo on his forehead

🍕 Tattoo shops running out of ink

🍕 Domino’s realising they’d just given away millions in pizza

🍕 The desperate rule change to cap the winners at 350 people

🍕 And the people who STILL got the tattoo afterwards

A hilarious reminder that the internet will ALWAYS say yes to free food and that marketing teams should probably own a calculator.

🎙️ Money2Byrne The Podcast That Looks at the Lighter Side of Business.

Ever checked into an Airbnb and heard footsteps when you’re the only one there? 👻

Welcome to the booming world of haunted short-term rentals where creaky floors, flickering lights, and ghost stories aren’t complaints… they’re selling points.

In this spooky-season episode of Pocket Change, David W Byrne dives into the real-life business of haunted Airbnbs, ghost-themed stays, and the people making a killing from fear.

From Dracula’s Castle in Transylvania to haunted inns in Savannah and York, discover how Halloween tourism, viral storytelling, and a little supernatural branding are turning normal houses into profitable ScareBnBs.

🎃 In this episode:

• The real haunted listings that triple bookings every October

• Airbnb’s “Icons” campaign guests in Dracula’s Castle

• Why fear is one of the most profitable emotions in marketing

• The funniest real guest reviews from “possessed” properties

Whether you believe in ghosts or not, one thing’s certain spooky season is serious business.

Would you ever pay a thousand dollars for a single cup of coffee? ☕💸

Well, believe it or not, some people do.

In this Pocket Change episode, David W Byrne takes a sip of one of the strangest luxury trends in the world the $1,000 coffee, made from beans that have literally been eaten and digested by an animal before being brewed.

From Kopi Luwak to Black Ivory Coffee, this episode explores how marketing, rarity, and a touch of madness turned a humble cup of joe into a status symbol for the ultra-rich.

You’ll learn:

💎 Why people pay small fortunes for coffee beans that took the scenic route through nature.

☕ How exclusivity fuels the “luxury food” industry.

😂 And why the real secret ingredient might just be good storytelling.

So grab your (hopefully cheaper) cup and tune in for a tale that proves in business, perception really is everything.