More Buyers Approved for Loans, FSD Goes Subscription-Only, Loyalty Expectations Rise
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Episode #1244: Today we're talking about Tesla's FSD flip to subscription-only, the continued softening of auto credit conditions, and a loyalty report that says your customers are expecting way more.
Show Notes with links:
- The Dealertrack Credit Availability Index closed out December at 99.6—its highest reading of 2025 and the strongest level since October 2022. It marks a continued return to pre-pandemic credit conditions, capping off a yearlong trend of easing lending standards.
- Approval rates rose to 73.7%, up 90 basis points from November and 80 bps from December 2024.
- Average contract rates dropped from 10.5% to 10.3%, while yield spreads also narrowed—making pricing more attractive for buyers.
- Subprime lending edged down from 14.3% to 14.1% month-over-month, though still up from 11.8% a year ago.
- Loans over 72 months grew in share, as consumers stretch payments to keep monthly costs manageable.
- Captive lenders led the loosening, but banks, credit unions, and finance companies all showed increased flexibility.
- Starting February 14, Tesla will stop offering its Full Self-Driving (FSD) system as a one-time purchase, moving exclusively to a monthly subscription model, according to CEO Elon Musk.
- FSD, which still requires active driver supervision, currently costs $8,000 or $99/month.
- Tesla hasn’t said how many users pay for FSD, but Musk once admitted he was "kind of glad" not many bought the lifetime option.
- The shift may be tied to Musk’s compensation package, which includes hitting 10 million active FSD subscriptions.
- California regulators are still considering suspending Tesla’s sales license for 30 days over alleged misleading marketing of FSD capabilities.
- Tesla has not disclosed how many of its customers have bought or are paying monthly subscriptions for FSD.
- In its 28th annual Customer Loyalty Engagement Index, Brand Keys found that consumer expectations jumped a record-breaking 32% year-over-year — a shift that’s shaking up brand rankings across industries and putting serious pressure on retailers to evolve.
- Hyundai once again ranked highest among automotive brands for meeting modern consumer expectations — its 17th year holding that title.
- Nearly 40% of product and service categories saw new leaders emerge, signaling a wave of disruption driven by more demanding buyers.
- Loyalty continues to deliver ROI: a 5% improvement can boost lifetime customer profits by up to 88%, while a 2% lift can cut marketing costs by nearly 30%.
- Amazon, Whole Foods, Shell, Ben & Jerry’s, and Dollar General were also among the top performers in their categories.
- “The bottom line: loyalty moves markets.” – Robert Passikoff, President of Brand Keys
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