Moving marketing from a cost to a profit centre
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Moving marketing from a cost to a profit centre
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This week, I sat down with Stephen Knight, Founder and CEO of Pimento, to unpack how business can turn marketing from a cost into a profit driver.
Some of my favourite takeaways from our conversation:
✅ The #1 mistake SMEs make when hiring marketing help, and how to avoid it.
✅ Why cutting brand spend in a downturn is often a strategic mistake.
✅ How to find the right marketing partner in a sea of thousands of agencies.
✅ How PE-backed businesses can still build brand equity without losing performance focus.
✅ And, what happened when a FTSE30 firm spent just 17p per customer per year on marketing.
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