What if the key to differentiation isn't about your product, but your perspective? Dan Sullivan reveals how to escape the crowded marketplace by shifting your focus from your needs to your clients' futures. Learn the powerful question that instantly creates partnership and makes you the most valuable person in the room.

Here’s some of what you’ll learn in this episode:

• The two critical questions that clarify an entrepreneur's most impactful actions.
• The two time systems in which the best entrepreneurs operate.
• How to determine the needs of your customers and clients.
• A simple method to instantly engage anyone in transformative thinking about their goals.
• The one essential question that builds partnership and loyalty with every client.
• Why Strategic Coach® members continuously achieve bigger and better future outcomes.

Show Notes:

Stating goals as needs puts entrepreneurs in a position of asking for permission rather than leading with confidence.

Bold goals are vivid pictures of yourself in the future operating at a higher level.

State your ambitions based on what you truly want, not just what you think you need.

Modern uncertainty means that seeing clearly beyond the next 90 days is difficult, so it’s important to focus on shorter time frames and long-term vision.

Your entire future lies in helping your customers and clients achieve their own futures.

The real competition is not for market share, but for a person’s time and attention.

Every entrepreneur can offer clients something truly unique that nobody else can provide.

Entrepreneurs who make every conversation about the other person hold their attention and differentiate themselves for the long term.

Maintaining calm confidence in your own future lets you focus on creating breakthroughs for others.

Traditional advertising talks about the seller, but true impact comes from asking clients about their future goals.

Strong partnerships are built by consistently helping top clients clarify and expand their future goals together.

Entrepreneurial growth is a continuous process across 100 quarters, fueled by a commitment to others’ futures.

Strategic Coach’s unique value is opening clients’ eyes to new possibilities through insightful questions, not prescribed solutions.

Resources:

Wanting What You Want by Dan Sullivan

The D.O.S. Conversation® by Dan Sullivan

Can you spot entrepreneurial traits in yourself or in your children? In this episode, Dan Sullivan reveals the telltale signs of a true entrepreneur, from early money-making initiatives to a deep craving for freedom. Learn why credentials pale in comparison to creative shortcuts and why results (not methods) are what set entrepreneurs apart in every stage of life and business.

Here’s some of what you’ll learn in this episode:

• How the entrepreneurial spirit and mindset shows up in children.
• Why entrepreneurs can’t work for someone else.
• How entrepreneurs’ priorities set them apart from most people.
• How entrepreneurs approach education with a unique perspective.

Show Notes:

Many entrepreneurs show entrepreneurial instincts as early as age 10 or even younger.

A key early sign is wanting to control your own money-making, even before adulthood.

Entrepreneurs often find working for others unfulfilling once they realize their earning potential is directly tied to their ambitions.

The money an entrepreneur makes is just a function of their ambitions, skills, and usefulness.

There’s no single personality type or special skill that makes someone an entrepreneur.

Freedom is always more important to entrepreneurs than security.

The true reward for entrepreneurism isn’t money itself but the freedom it provides.

It’s commonly believed that advanced degrees or credentials are needed for business, but many entrepreneurs prove otherwise.

Entrepreneurs are always creating shortcuts for themselves and getting paid for creating shortcuts for others.

Entrepreneurs live in a world where the only thing that matters is results, not the methods used to achieve them.

Resources:

The 4 Freedoms That Motivate Successful Entrepreneurs

Kolbe A™ Index

Do you see adversity as fuel for your biggest ambitions or as an obstacle to overcome? In this episode, Jacob Emery reveals how authentic community, powerful partnerships, and daily habits transformed his journey from chaos to high achievement. Discover how Strategic Coach® sparked his shift from misfit to visionary—so you can unlock your own greatness too.

Here’s some of what you’ll learn in this episode:

• How Jacob moved from chaos to clarity.
• Jacob’s challenges growing up and overcoming not fitting in.
• How Strategic Coach helped Jacob merge his two passions.
• Why Strategic Coach attracts entrepreneurs with a growth mindset.
• How Strategic Coach helps build profound confidence.
• The ingredients of a great partnership.

Show Notes:

Great entrepreneurs embrace their misfit qualities to stand out and succeed.

At Strategic Coach, you’re free to be your whole self—authenticity comes first.

Everyone at Strategic Coach is open, honest, and genuinely committed to growth.

Entrepreneurs in The Strategic Coach® Program don’t fit into standard boxes; they create their own path.

You have the power to change your environment.

You can expedite your journey and that of your team members through partnership.

Sometimes, a single win can reshape who you are and what you believe is possible.

Achieving a big goal often reveals an even greater level to aspire to.

When facing a new project, focus on finding the person who would excel at—and truly enjoy—doing it rather than worrying about how to do it yourself.

When you understand what a perfect day looks like, then you understand what you actually want out of life.

Whatever you focus on, positive or negative, will grow.

Strategic Coach allows you to see exactly where you are in your entrepreneurial journey.

Your journey speeds up when you make the most of teamwork.

Living with intention, gratitude, and daily standards builds lasting momentum.

Resources:

The Iron & Infrastructure Podcast

Who Not How by Dan Sullivan with Dr. Benjamin Hardy

Kolbe A™ Index

The 4 Freedoms That Motivate Successful Entrepreneurs

The Entrepreneur's Guide To Time Management

Thinking About Your Thinking by Dan Sullivan

The Impact Filter™

More about Jacob Emery