How do you communicate with your customers, employees, vendors? Do you have a cohesive strategy for unified communications? Our guest today is Joshua Altman, who shares with us what a chief communications officer is and why you might need one.

TODAY'S WIN-WIN:
Perception is making sure your name is out in a positive way and building trust is done through positive experiences.

LINKS FROM THE EPISODE:

• Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/.
• You can visit our guest's website at: https://beltway.media/
• Attend our Franchise Sales Training Workshop:
• https://bigskyfranchiseteam.com/franchisesalestraining/
• Connect with our guests on social:
  • https://www.linkedin.com/in/joshuaialtman

ABOUT OUR GUEST:
Joshua is an experienced storyteller and strategist with more than two decades of experience shaping how people see, hear and connect with big ideas. Today, he leads beltway.media, a D.C.-based communications firm that helps brands and organizations cut through the noise. Before founding the firm, Joshua was a multimedia journalist at The Hill, diving deep into federal policy and covering high-stakes election cycles right from the front lines. Now he works with everyone from startups to federal agencies, helping them refine their message, elevate their brand and truly connect with their audience, whether that’s customers, investors or the public at large. From reimagining agency websites to crafting magnetic stories, Joshua’s work has one goal: to make communications clear, compelling, and impossible to ignore.

ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.

The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

How well do you know your target customer? What kind of clarity do you have on it? Our guests today are Zach and Tyler Gordon, co-CEOs of Basecamp Franchising, which includes: two brands with more than 200 combined locations, who share with us how they are growing their franchise system in the second hand industry by having clarity and precision around their target customers.

TODAY'S WIN-WIN:
The success of your franchisee should be your north star.

LINKS FROM THE EPISODE:

• Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/.
• You can visit our guest's website at:
  • https://uptowncheapskatefranchise.com/
  • https://kidtokid.com/
• Attend our Franchise Sales Training Workshop:
• https://bigskyfranchiseteam.com/franchisesalestraining/
• Connect with our guests on social:
  • https://www.linkedin.com/company/basecamp-franchising/
  • https://www.linkedin.com/in/zach-gordon-08894746
  • https://www.linkedin.com/in/tyler-gordon-3b38191b/
  • https://www.instagram.com/uptowncheapskate/?hl=en
  • https://www.instagram.com/kidtokid/?hl=en

ABOUT OUR GUEST:
Tyler and Zach Gordon are co-CEOs of Basecamp Franchising—parent company of resale leaders Uptown Cheapskate and Kid to Kid. With deep roots in private equity and global franchising (previously Restaurant Brands International), these brothers bring a uniquely analytical yet people-first approach to growing what they call “thrift, reimagined.” Under their leadership, Basecamp is redefining resale retail by focusing not just on expansion, but on elevating the franchisee and customer experience. Their partnership is yielding results: 90% franchisee attendance at national conferences, record satisfaction scores, and bold ambitions to lead the secondhand apparel category both in the U.S. and abroad.

ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.

The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

Have you found yourself in dire circumstances and wondered what might come out of it? Our guest today is Michelle Campbell, who shares how her resilience and perseverance can forge a new direction to help others through similar challenges.

TODAY'S WIN-WIN:
It is never too late to choose a better path.

LINKS FROM THE EPISODE:

• Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/.
• Attend our Franchise Sales Training Workshop:
  https://bigskyfranchiseteam.com/franchisesalestraining/
• You can visit our guest's website at:
  • https://bymichellecampbell.com/
• Connect with our guest on social:
  • https://www.facebook.com/profile.php?id=61561259970143
  • https://www.instagram.com/bluebirdmemoir/
  • https://www.tiktok.com/@taxshell
  • https://x.com/tax_shell
  • https://www.youtube.com/@taxshell6072
  • https://www.linkedin.com/in/michelle-c-1a697b318

ABOUT OUR GUEST:
Michelle Campbell was born and raised in Omaha, Nebraska, and began her educational journey in South Dakota before relocating to Atlanta, Georgia, to continue her studies. During her academic pursuits, she launched a real estate investment firm, marking the beginning of her entrepreneurial path. Over the years, Michelle expanded her ventures into various industries, including horticulture, where she founded an interiorscape company, and logistics, where she established a commercial trucking business. Drawing on the insights and expertise gained across these diverse fields, she transitioned into a career in the financial services industry. Michelle is also the author of Bluebird, a memoir that candidly explores themes of trauma, heartbreak, and the resilience found in life’s struggles.

ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://

The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.