Our co-hosts Jimmy Mikaoui and Danny Garcia sit down with Patrick Ross, Chief Operating Officer at Music Ally. In this episode, we dive deeper into digital music marketing: what has changed, what stayed the same, and the newest marketing trends today. Patrick recounts from colorful experiences and examples as we discuss new marketing tools, marketing agencies, campaign success and failure, and balancing authenticity. For any independent music artist or marketer, this is the episode you need to watch from start to finish.

View highlights and other episode clips: https://www.instagram.com/musictoyourears.podcast/

Follow us on your favorite podcast app: https://www.podpage.com/musictoyourearspod/

Music: thatmood - "Blast" https://open.spotify.com/artist/1JRDdBu6YKtxZ4Y5T3Vizn?si=DAQqsRZxQoG-yBYES9iTlw

Sign up for show updates and early access: https://form.jotform.com/mtyepodcast/newsletter

About Music To Your Ears Podcast: With thousands of tracks releasing daily, how do music artists and marketers cut through the noise?

Join our hosts Danny Garcia and Jimmy Mikaoui as ”Music To Your Ears” dives into the strategies, tools, and success stories behind modern music promotion, featuring leading music executives and marketing professionals whose experiences and roles range from distributors, cutting-edge boutique agencies, tech platforms, record labels and music publishers.

Our hosts Jimmy Mikaoui and Danny Garcia meet with Travis Terrell, co-founder and President of music licensing platform Soundstripe, who shares his journey from a blue-collar musician to an entrepreneur in the music industry. He discusses the challenges faced in the early days of Soundstripe, the importance of sync licensing for artists, and offers invaluable insights for independent musicians looking to navigate the sync landscape. The conversation also touches on current trends in the music industry, including the impact of AI and the ever-evolving landscape of music distribution and marketing.

View highlights and other episode clips: https://www.instagram.com/musictoyourears.podcast/

Follow us on your favorite podcast app: https://www.podpage.com/musictoyourearspod/

Music: thatmood - "Blast" https://open.spotify.com/artist/1JRDdBu6YKtxZ4Y5T3Vizn?si=DAQqsRZxQoG-yBYES9iTlw

Sign up for show updates and early access: https://form.jotform.com/mtyepodcast/newsletter

About Music To Your Ears Podcast: With thousands of tracks releasing daily, how do music artists and marketers cut through the noise?

Join our hosts Jimmy Mikaoui and Danny Garcia as ”Music To Your Ears” dives into the strategies, tools, and success stories behind modern music promotion, featuring leading music executives and marketing professionals whose experiences and roles range from distributors, cutting-edge boutique agencies, tech platforms, record labels and music publishers.

Our co-hosts Danny Garcia and Jimmy Mikaoui sit down with Jason Feinberg, Senior Vice President at Kobalt and head of their new publishing platform KOSIGN. Jason shares his journey through the music industry, the importance of understanding the audience, innovative marketing strategies, and the role of technology in artists' careers. He discusses his experiences with notable campaigns and the evolution of fan engagement, ending with valuable insight that can guide aspiring artists and marketers alike.

View highlights and other episode clips: https://www.instagram.com/musictoyourears.podcast/

Follow us on your favorite podcast app: https://www.podpage.com/musictoyourearspod/

Music: thatmood - "Blast" https://open.spotify.com/artist/1JRDdBu6YKtxZ4Y5T3Vizn?si=DAQqsRZxQoG-yBYES9iTlw

Sign up for show updates and early access: https://form.jotform.com/mtyepodcast/newsletter

About Music To Your Ears Podcast: With thousands of tracks releasing daily, how do music artists and marketers cut through the noise?

Join our hosts Jimmy Mikaoui and Danny Garcia as ”Music To Your Ears” dives into the strategies, tools, and success stories behind modern music promotion, featuring leading music executives and marketing professionals whose experiences and roles range from distributors, cutting-edge boutique agencies, tech platforms, record labels and music publishers.

Our co-hosts Jimmy Mikaoui and Danny Garcia sit down with Nikki Fair, EVP of Marketing at Nettwerk Music Group, to talk about authentic music marketing. Nikki shares her journey from film to music, insights on fan engagement, storytelling, catalog marketing, and building real communities. We also dive into the role of user-generated content, and balancing personal and professional branding.